The most successful salespeople know that repeat customers are also the ones that make the most money . This is because attracting new customers is 5 to 25 times more expensive than retaining existing ones. Effective customer retention, however, is not only more cost-effective, but also more profitable. Statistics show that companies that manage to increase their bulk email marketing services customer retention rate by up to 5% increase their revenue by 25 to 95%, and even a small change in improving the results in retaining repeat customers leads to a significant increase in revenue.
That’s why it’s so important to try to retain customers, but the question is, of course, how? There are many different tactics, but the most important thing is that you can convince customers to make their second purchase . Statistics show that customers who make a second purchase are 9 times more likely to become your long-term customers, meaning they will continue to buy from you regularly. Loyal customers also spend an average of 500% more than new customers.
This means that if you can convince customers to make at least a second purchase, they might stick around permanently, providing you with a steady stream of revenue. But how do you do it? What are the best tricks and what are the most effective tactics? In today’s article, we’re going to look at 7 tricks that turn existing customers into repeat customers and take a look at 10 more great email campaigns that encourage repeat purchases . Let’s get started!
7 Tricks to Convert Existing Customers into Repeat Customers
Turning an existing customer who has already made a purchase into a repeat customer who makes regular purchases can be quite a difficult task, but the end result is definitely worth it. We have prepared for you some tricks that will make everything much easier.
#1: Understand Customer Buying Behavior
To gain and retain customers, it is extremely important to understand them . Take some time and try to identify their purchasing behavior. What do they buy? When was the last time they made a purchase? How often do they purchase? What prompted them to make the purchase? What campaign smart tech is a hotel energy solution convinced them? How much do they usually spend on a single purchase?
The answers to all these questions will help you understand your customers better and therefore get closer to them and, consequently, allow you to offer them exactly what they are looking for.
#2: Offer your customers personalized discounts
Once you know your customers well, you will know exactly what they want and when. Discounts are always welcome, but you have to offer them in the right way. It would be best to first test what works best for them .
You can divide your customers into different groups and then offer each group a different type of discount, discounts at different intervals or in combination with other benefits – and then find cg leads out what has been most successful. This is the easiest way to find out how to achieve the best long-term results.
#3: Create a constant line of communication
It is extremely important to stay in touch and communicate with customers – but more importantly, make sure they communicate with us too. There are several ways to facilitate communication.