With all the new stuff out there (social media, apps, new shiny platforms), you’d think that email would be dead. But nope. Email is still going strong. This is reflected through top email marketing trends. Today 4.48 billion people use email and by a few years, it will grow to almost 4.73 billion. Email gets you almost half the world.
It’s not only about how many people use it. It’s about the telegram data return. With email marketing, you can make $36 for $1. You can’t easily ignore that. Email gives you a direct line to people; it’s personal but not in your face.
Heading into 2025, email marketing is not just hanging on; it’s actually growing. It’s getting smarter in the way businesses use it. This is new tech, and they’re using it to make it work even better, and they’re keeping customers interested in a way that is so much more than just the norm. Today, I want to talk about why email still works, what’s changing, what top email marketing trends are, and where they are going.
Email marketing is not dead.
If you run a business then you already do email marketing. About 81 percent of companies use it. Why? Because it works. Simple as that.
People’s inboxes get filled with emails. Almost special number data everyone checks their email every day. Frankly, we check it a little too much: For work or for fun, 88% of people check their inbox at least often. That also means it’s a great way for businesses to connect and build a relationship, and yes, sometimes sell something without being too pushy about it.
The thing about email is that you’re not spamming out a message to anyone who will listen. You’re targeting people. You can see who opened and who clicked and then adjust on the fly. You decide who can see your message. If people even see your post, social media is decided by algorithms. With email, it’s all on you.
That’s why email is so cost-effective. Even for smaller businesses, you don’t need a giant budget to make it work. Email is a great way to promote products, and it doesn’t cost you a fortune, which is why 64% of small businesses use email. You can also make your emails feel more like a one-on-one conversation instead of a mass marketing one.
Will email marketing be relevant in 2025 too?
Absolutely. The thing about email is it’s not as flashy as TikTok and Instagram, it’s been around forever, and it’s not going anywhere. Because email does what it’s supposed to do, it’s here to stay.
Look at the stats. Email is the most effective channel, according to half of all marketers. No, it’s not social media, it’s not ads, it’s email. And that’s business fax lead why it works – it’s personal. A well-done email doesn’t feel like spam. It feels like you’re talking to someone who knows what you need and gives you helpful information or an offer that actually makes sense.
Almost 90% of marketers plan to spend the same or more on email this year. In fact, marketers are also strategizing to keep up with email marketing trends. They wouldn’t be doing that if email wasn’t still pulling its weight.
Looking to start? Read about Successful Email Marketing for Ecommerce: It Starts With Knowing What An Email Subscriber Is Worth
What does email marketing look like in 2025?
Email marketing is not dead, but it is changing. To help you stay current and let your emails do more of the work for you, here are a few key email marketing trends to keep in mind in 2025. These aren’t ‘nice additions’ to your strategy – they are essential to staying relevant and successful with your emails.
1. Hyper-Personalization: Making every email count.
The very first email marketing trend we have observed is hyper-personalization. By 2025, hyper personalization will have gone beyond the ‘Hi [First Name]’ subject line. Now they are mining customer data even deeper to create emails that fit like it’s from someone in the know, just for that one particular person. It’s not just their name, it’s understanding how they behave, who they are, how they buy.
Marketers can use AI and automation to generate dynamic emails that adjust depending on what a recipient did in the past. So that product, that email might have seen those products, might have made that purchase, whatever, but the email will adapt to that. When brands do this, people feel the brand really gets them, and that creates more engagement, which in turn leads to more conversions.
Example: In a similar way, Spotify uses the music you’ve listened to in the past to create your custom playlists and music suggestions. They’re so relevant because they’re laser-focused on your taste, and you’re much more likely to click through and find new music. It is super hyper-personal and keeps people engaged but brings real value into their inboxes.
2. AI-Powered Campaigns: This is the way of smarter, not harder automation.
But AI isn’t just making email marketing faster; it’s making it smarter. 2025 campaigns are a big part of AI from start to finish. AI removes a lot of the guesswork from the process, from when to send