How many times have you heard that to be successful in your career you need to think outside the box? Creativity and innovation are soft skills that are considered differentiators for professionals and are among the most sought after in the job market.In a context of so many transformations and new developments, […]
Daily Archives: October 14, 2024
16 posts
It is very common for people to refer to technology-related professions. As professions of the future However many have matured their. View and added that they are professions of the present too. The position of front-end developer. Fits this as it perfectly describes the current world heavily dependent on the […]
Thomas Ruel tells how networking and reskilling helped him migrate from audiovisual to UX Design. We are experiencing a major change in the way we relate to work. While, on the one hand, some professions are losing ground, on the other, millions of new opportunities are emerging in technology – […]
In simple terms, product people bridge the gap between the demands of users and the business. To fulfill their responsibilities, product professionals need to understand consumers, seeking opportunities for strategic development; and, at the same time, meet the needs of the business, being accountable for the results. In a product […]
Products that truly meet the needs of users are developed based on the knowledge that the professionals responsible for creating the product have of their audience. This knowledge comes from the ability to identify and apply the correct research methods, optimizing the solution and ensuring that each step is anchored […]
In the current scenario, it is important to understand the consumer market development process, recognize the importance of early adopters (people who adopt new products as soon as they are launched) and apply strategies appropriate to the different phases of the product life cycle. This knowledge allows people involved with […]
The research consolidation stage is the time to observe patterns and organize relevant insights so that they can be consumed and help guide the development of the solution. In analysis and synthesis, we prioritize findings and learnings, share stories, and create a coherent summary of what was learned. This step […]
User-centric product development is essential to creating solutions that truly meet the needs of the target audience. To achieve this, personas help align the UX team with business needs and direct development efforts to solve real problems. In this article, you will understand the importance of personas and protopersonas in […]
The Business Model Canvas tool , created by Alexander Osterwalder, defines and communicates business models in a clear and visual way. The Lean Canvas tool , created by Ash Maurya , is a derivative of the Business Model Canvas, focused on startups and companies that are just starting out, dividing […]
Systems thinking aimed at developing digital products generates impact and results in the areas of product development and business. The development of this skill is so important and present in the product area that it is called Product Sense. Professionals looking to stand out in the digital products market must. […]
Knowing how to define and validate. A commercial proposal is one of the fundamental pillars for creating and delivering. Market value effectively In the product area, this process is directly related to Product-Market Fit (PMF). Its impact on the development cycle of a digital product. Concept and impact Achieve Product-Market […]
A value proposition aligned with market analysis. Allows the development of products. That truly meet customer needs .This is because the value proposition is a statement. That explains how the product solves problems. What specific benefits it offers and why customers. Should choose the solution.In other words this proposal is […]
