User-centric product development is essential to creating solutions that truly meet the needs of the target audience. To achieve this, personas help align the UX team with business needs and direct development efforts to solve real problems. In this article, you will understand the importance of personas and protopersonas in […]
Yearly Archives: 2024
1433 posts
The Business Model Canvas tool , created by Alexander Osterwalder, defines and communicates business models in a clear and visual way. The Lean Canvas tool , created by Ash Maurya , is a derivative of the Business Model Canvas, focused on startups and companies that are just starting out, dividing […]
Systems thinking aimed at developing digital products generates impact and results in the areas of product development and business. The development of this skill is so important and present in the product area that it is called Product Sense. Professionals looking to stand out in the digital products market must. […]
Knowing how to define and validate. A commercial proposal is one of the fundamental pillars for creating and delivering. Market value effectively In the product area, this process is directly related to Product-Market Fit (PMF). Its impact on the development cycle of a digital product. Concept and impact Achieve Product-Market […]
A value proposition aligned with market analysis. Allows the development of products. That truly meet customer needs .This is because the value proposition is a statement. That explains how the product solves problems. What specific benefits it offers and why customers. Should choose the solution.In other words this proposal is […]
Hypotheses are a common practice in product development. Hypotheses are what allow teams to test their assumptions and validate their ideas.before investing significant resources.In this article, we will discuss the common practice of developing hypotheses in product development and how this approach can provide greater security when making strategic decisions. […]
If you’ve ever had any contact with Marketing. Sales or Growth work you’ve probably heard of. The AARR tool. Or maybe you know it as Pirate Metrics or Pirate Funnel . Created by Dave McClure this framework identifies and tracks the fundamental steps for business. Identify business opportunities and develop […]
In the fast-paced agile world of digital product development. Tools that foster creativity and collaboration are essential.Two of these tools used in Google’s Design Sprint methodology. These techniques help teams explore different perspectives and generate. Innovative ideas in a short space of time. In today’s post you will see a […]
In a data-driven culture , in which the analytical perception of the context is the basis for any decision within the organization, there is constant interaction between the data area and different business sectors.Working with data is not just about interpreting graphs. It’s about using concrete information as the basis […]
More and more often we hear that because organic visibility is very low, almost non-existent. Is it true? Or are they hoaxes created to sell advertising? Let’s start from the end and then explain the reasons. When we do for companies or professionals we are faced with a crossroads: carry […]
Instagram is the social network of the moment , there is no point in denying it. In recent months, Facebook has had a reduction in active users, in fact, many of them are moving to Instagram. It’s a trend that has been around for a few years, and has simply exploded […]
Have you noticed that when you post content on Facebook, no one sees it anymore? It’s normal, I called it the After the launch, each social network guarantees a lot of visibility to companies for free, then clearly the need to monetize takes over and therefore reduces the organic reach […]
