Increasing your visibility and rankings in search results is one of the most effective ways to increase your online revenue.
Google is constantly changing its algorithm and taking steps every day to make search results as relevant as possible for users. This means that “effective” SEO strategies change frequently. What worked in 2012 may not work in 2024. and what SEOs were doing last month may be outdated.
Our guide below will introduce you to seven SEO strategies that you should stop using because Google’s algorithm has made them ineffective.
7 outdated SEO tactics to avoid
The following seven SEO strategies were once successful. but they won’t help your site rank well in search results anymore. They can even cause you problems. as some of them can cause Google to penalize your site.
Imagine this: you’re looking for a way to keep your patio warm during the colder months and you come across an article about types of fire pits. The article is full of keywords that are repeated over and over again. and the text often doesn’t make sense.
Some marketers and content creators still believe that the more times a keyword and its variations appear in an article. the greater the chance of better search rankings.
You don’t often read articles like that special database these days because Google is doing everything it can to move them down the rankings. Today’s search engines prioritize relevant and useful content.
Using unmodified AI content
Whatever your opinion on the use of AI in marketing. it has made content creation easier. Why spend hours writing an article about fire pit tables when you can have ChatGPT generate 750 words for you to post on your blog in minutes?
The right input prompt can help when the role of states in brainstorming content ideas.
If you’ve ever tried it
you probably know that the result is often not worth much. Without thorough editing. AI-powered content creation tools are still unable to create long-form content that is unique. relevant. useful. and above all. human.
With enough time and effort. you can get something useful out of AI. but if you rely solely on AI to create engaging content. you’ll run burkina faso business directory into problems. Google has strict quality content guidelines (known as EEAT). that require content to be written by trusted authors who have personal experience with the topic.
Definitely use AI in marketing. Generating ideas. Creating outlines. Or processing large amounts of data. But don’t expect AI to create engaging content that will rank well in search engines.