There are several ways to increase awareness of your hairdressing, beauty or manicure services in the city where you operate. Some of these country email list options are free, while others require a smaller or larger investment.
What are the visibility options? Read on.
1. Company profile on Google My Business
You can also respond to Google reviews , add interior and exterior photos, or even create a simple website for free. Businesses that fill in their details and add photos get up to 42% more directions and 35% more clicks to their website. Plus, you get an overview of the statistics. So, for example, you can see how many people called you or clicked on your website through Google. And it’s completely free.
To fully use this tool, you need to log in with your Gmail account at www.google.com/business or download the app for Android or iOS . Enter your salon address here and you will receive a verification code by mail, which you fill in your company profile on Google My Business in the app or on your computer .
2. Keywords on your website
If you have a website, it is important to know that the texts you write on the website affect the traffic to your website.
For example, if you are a beauty salon in Svidník and your website lacks texts/headlines with the keyword “beauty salon Svidník”, it is websense solutions increase employee internet productivity very likely that a potential customer will not find you in Google search. When they enter “beauty salon Svidník” into the search engine, you will not appear because you do not have this keyword. Instead, another, competing beauty salon will appear.
If you would like to have your keywords set up professionally, you can contact us, we can recommend a professional.
3. Hashtags and location tagging on Instagram
Another way to make your salon more visible is to use hashtags on Instagram properly. This works so that people can find you based on hashtags they follow or based on the location they are from and may also follow.
There is an algorithm behind the impressions. How the algorithm works is a more advanced marketing topic, so we won’t go into detail here.
If you don’t have an Instagram profile yet, we recommend creating one as soon as possible.
Let’s assume you already have it created and you b2c fax add posts and stories on a regular basis . In both types of content, you have the option to add hashtags and your city or location tag. If you do business in Trenčín, for example, add the location tag “Trenčín” in each post.
You can read a complete guide to using hashtags correctly in the article How to use hashtags on Instagram .
4. Registration on the wedding portal
Wedding portals that connect brides and suppliers are also becoming increasingly popular in Slovakia. If you are a hairdresser, makeup artist or manicurist, you are also one of the suppliers. Therefore, you should present yourself here and thus increase awareness of your beauty services.
We recommend registering on the new wedding portal Merymy.sk . On this platform you will get your profile where you can present your work. The bride can contact you directly by phone here. Based on the entire situation in the wedding world due to corona, you can register on Merymy.sk right now completely free of charge. Click on Merymy registration here.
4. Collaboration with a micro-influencer
This method of visibility again applies to Instagram. Another great way to get your salon noticed is to contact a micro-influencer.
Micro-influencers are those Instagram accounts that have less than 10,000 followers. Their Instagram profile probably doesn’t yet earn them as much as a large account that has tens of thousands to hundreds of thousands of followers. Therefore, these micro-accounts are also inclined to barter cooperation. This means, for example, exchanging your service for a promo on their profile.
In practice, it would work like this: a micro-influencer with, say, 5,000 followers would get a free haircut and color from you. In return, she would post a positive review of your service on Instagram, tag you , and also add it to her 24-hour story. This way, you will gain her audience and very likely bring you new orders at your salon.