Marketing is a serious and very complex thing, in fact, you have to manage many aspects and analyze a mountain of data, furthermore, it is a sector in continuous evolution, where you can never remain still.
Running one of the main trends of recent years, especially after Covid, many companies and professionals have decided to invest in their online advertising.
Given that there is no longer any boundary between online and offline, but everything is now integrated, in this article we are going to develop a very important topic, that is, most important social networks: that is, Facebook and Instagram.
In this case, if we want to start making advanced and professional campaigns we must use the tool that the Meta company provides us, that is, the Business Manager.
What is Facebook Business Manager?
The Business Manager is a tool that is not visible to users who are not administrators of social accounts, where we can find many fundamental assets to create, manage and optimize their
Can you run advertising campaigns on these two social networks without using it?
The answer is yes, but in that case we rely entirely on the AI that manages them for us, which I consider an excellent money-eating machine.
Under each post, under each story or reel you can find the button promote or sponsor (boost post). Proceeding with the ad you can choose the campaign objective, the target, the budget and then finally launch it.
This is a simplified procedure, which may seem very simple but at the same time greatly reduces the available options.
Obviously I’m talking about your money, so my advice is to rely on a who can support you in creating and managing professional campaigns.
Using Business Manager to run paid advertising campaigns provides us with many advantages, here are just the main ones:
- ability to create and leverage the Facebook Pixel,
- ability to manage advanced e-commerce and cart management,
- ability to create conversions and campaigns related to those,
- Campaign goals go from 3 to 11,
- ability to create complex custom audiences and lookalike audiences,
- copy and title optimization based on positioning,
- more data and insights into your campaigns.
In addition to maximum control and the efficiency of being able to exploit all the assets at your disposal, the Business Manager also gives you a higher level of security against possible theft or hacking of your social accounts.
You buy mobile phone numbers from the old email database because only B2C contacts get phone numbers. Features: USA, UK, Canada, Australia, and other nations can send B2B and B2C mailings. Your email database will generate business-focused buy cell phone number list communications, which is the main advantage. In addition, we are the largest database supplier in the country. For example, we will help you create or construct a targeted marketing database.
How Facebook Business Manager Works
Facebook Business Manager is a platform designed to help businesses manage and organize their advertising and marketing activities on Facebook and Instagram.
Here’s how it works:
- Account Creation: Businesses can create a Business Manager account by going toand following the instructions to sign up.
- Page and Ad Account Management: Once registered, you can add Facebook pages, ad accounts, and Instagram accounts to Business Manager bj lists This allows businesses to manage all their digital assets in one place.
- Role Assignment: Allows you to assign roles and permissions to team members based on their responsibilities. This ensures that each member can access only the resources and features they need to do their job.
- Create and manage advertising campaigns how google and its search works Through Business Manager, businesses can create, manage, and monitor their advertising campaigns on Facebook and Instagram. This includes creating ads, targeting specific demographics, tracking ad performance, and optimizing ongoing campaigns.
- Performance Analytics: Provides you with advanced analytics tools that allow businesses to monitor the performance of their advertising campaigns. You can view metrics such as reach, engagement, conversions and more to evaluate the effectiveness of your advertising strategies.
- Partner Collaboration: Allows businesses to collaborate with advertising agencies or other external partners, giving them access to their accounts and pages to manage advertising campaigns.
Overall, Business Manager simplifies and centralizes the management of advertising and and Instagram, allowing businesses to be more efficient and strategically aligned in their online promotion efforts.
Download the free ebook on Facebook and Instagram Ads
Differences between Business Suite and Business Manager
makes it even easier to manage your digital activities, especially organic ones.
This integrated platform allows you to schedule posts, stories and reels, view page statistics, manage message requests and monitor the performance of your advertising campaigns, all from one place that can also be accessed via the APP.
Meta Business Suite can be used for content management and customer communication, while Meta Business Manager can be used for more advanced advertising management.
By using Business Manager, carefully configuring your ad account, optimizing your page and profile, implementing the event and conversion pixel, and leveraging the Business Suite, you’ll be ready to maximize the success of your Meta ad campaigns.
From both tools there is the possibility to move from one platform to another with links.
How to create the Business Manager
You probably already have it active but don’t know it. In fact, if you have an active Instagram Business or Creator account, then you have probably already created the Business Manager without knowing it.
In this case and if you haven’t already pre-established it, the procedure is the same:
Access Facebook using your PC and log in with your personal account which must be the administrator of the Facebook page in question.
At this point, all you have to do is click on this link . If this is your first time logging in, you may need to create a Business Manager account. Follow the instructions to do so.
If it has already been created, because you had a business or creator account on Instagram, you will just need to click on the correct Business Manager.
How to set up your Business Manager
Let’s start by understanding what it offers to make professional advertising campaigns. Let’s go in order, therefore, we can find this type of tools:
- advertising account that contains the ad manager,
- pixels,
- audience groups,
- event management and custom conversions,
- sales and catalog manager,
- links to various Facebook, Instagram, Messenger and Whatsapp Business accounts,
- billing systems.
Click on Business Settings to see the entire menu of individual features on the left, which is divided into:
- Users
- Account
- Data Sources
- Brand safety and suitability
- Recordings
- Integrations
- Billing and payments
- Advertising Partnerships
- Security Center
- Requests
- Notifications
- Business information
- Setup Guide.
The ones in bold are the fundamental ones for making advertising campaigns.
Users
In this section you need to enter the users (individual people) and partners (external agencies) who manage the business manager and the advertisements.
The best practice is to list the company owner and/or in-house marketing people as users. External consultants and agencies should be listed as partners.
Finally, just go to People and Partners, click the blue button at the top right to invite and then enter the email with which they are registered on Facebook.
They will receive an email with which they can activate the procedure to become administrators of the various accounts, at which point you just have to manage the management roles of the various assets.
Business Manager User Roles
There are two roles you can assign to people in your Business Manager:
- Employee Access: I recommend adding people as employees, so they can only work on accounts and tools that are already assigned to them.
- Admin Access: They have more power, because admins have full control of the company, from creating campaigns to deleting the business manager.
My advice is to provide the bare minimum of permissions to avoid sensitive data leaks and other problems.
Account
Now connect your Facebook page and Instagram profile to Business Manager. This allows you to run ads on both social media platforms simultaneously, expanding the reach of your campaign.
Make sure your social media accounts are complete and optimized with accurate business information.
So, you need to enter in the business manager all the accounts you want to use in the ads, that is:
- Facebook page,
- Instagram creator or business account,
- whatsapp business.
At this point it is time to create your advertising account and connect it to your various Facebook and Instagram accounts.
Go to “Settings” and fill out all the necessary information, such as your payment method and billing preferences.
Make sure you select your correct country and currency to avoid future complications.
The advertising account must be unique and connected to all other accounts, so that you can create unique campaigns on all possible placements.
Obviously if we have multiple sites and multiple Facebook pages and multiple Instagram accounts, we will have to create as many advertising accounts as these assets, especially if the target is different from each other.
In order to advise you, I need to analyze your business in depth.
How to add pages to Business Manager
To add a Facebook page you must also be an administrator of that page. While for Instagram you only need a username and password.
To enter your Whatsapp Business number, you need to enter a code that you receive via message.
Data origin
The Facebook pixel is a powerful tool that tracks user activity on your website. Setting up the event pixel and custom conversions is essential to measuring the effectiveness of your advertising campaigns.
Create the Dataset section pixel and then install the pixel on your website and customize events based on your campaign goals, such as purchases, signups, or page views.
This way, the AI that manages the campaigns can check what users do when they browse your website.
Custom conversions can be the classic ones of a lead generation site, such as automatic thank you pages after filling out a contact form, or the standard ones of an e-commerce such as adding to cart, checkout and finally order completed.
They are essential, you can’t not wear them!
How to install Facebook pixel on your site?
You don’t need to be a programmer. Select Dataset and click Add. Then enter the name of the pixel. Enter the URL of your website
Then click Continue.
At this point, once the pixel has been created, it needs to be integrated into your website’s code.
At this point you need to go to the site and the procedure changes based on the site’s CMS.
If you use WordPress there are many plugins that you can install to insert the code. If you use Woocommerce I recommend
Brand safety and suitability
In this section it is important to verify the domain of your site, how to do it depends on the CMS you are using.
If you use WordPress for your website, you can simply install a free plugin like to insert both the pixel and the code to verify the domain.
A child’s game, in short!
Custom Audiences, Similars and Look-a-Like
Meta Ads targeting is one of the keys to successful advertising campaigns, allowing advertisers to reach the right audience at the right time.
Let’s see together how it works.
Custom Audiences: A Step Forward
Custom audiences are a quantum leap in targeting. These include categories like “Site Visits,” “Page Followers,” “Customer List,” and “Video Views.”
“Site Visits” allows you to reach people who have previously visited your website, while “Page Followers” connects you with people who follow your page.
The “Customer List” option allows you to upload a list of contacts you already have, while “Video Views” reaches those who have interacted with your videos.
These audiences offer greater specificity and are ideal for targeted campaigns.
Lookalike: Extend your reach
Lookalike audiences expand your audience based on an existing custom audience. Meta Ads uses algorithms to identify users with similar characteristics to those in your target audience.
This allows you to extend your reach while maintaining relevance. Lookalikes are especially effective for reaching new users interested in your products or services.
Saved Audiences
Before launching a campaign, it is always a good idea to think about an appropriate audience. At this point, you can use the saved audience function, segmenting by geographic area, gender, age, and even interest.
In this way we can understand how many users are in line with our target and therefore evaluate in advance what budget to invest.
To understand how this tool works, it is also important to distinguish between broad audiences and warm audiences.
Broad audiences: the starting point
Let’s start with the concept of broad audiences. This is a targeting option that allows you to reach a wide range of users based on general demographic criteria.
It is important to segment by exploiting the potential of AI and creating very detailed copy and graphics.
Warm and Cold Audiences: The Crucial Difference
The distinction between warm and cold audiences is essential for advertising strategy. Warm audiences include users who have already interacted with your brand, such as site visitors or page followers.
On the other hand, cold audiences are users who have not yet had contact with your brand.
Business Manager Sales Manager
The Business Manager Sales Manager is a tool provided by Facebook that allows you to automatically connect your e-commerce to your Facebook page and Instagram account by automatically creating the Facebook Shop and Instagram Shopping.
This is essential to be able to do sponsored with the products. These catalogs can then be used to create dynamic ads and product tags on Facebook and Instagram.
You can manually create product catalogs within Business Manager, which contain information about your products, such as images, descriptions, and prices.
The best solution is to create them automatically, so as soon as we insert a product on the e-commerce, it also appears directly on social media.
If we use Woocommerce I recommend you install
Billing and payment methods
You can pay with paypal, bank transfer and credit and debit card. Invoicing will be issued by Facebook Ireland.
Let’s remember to insert:
- Company name of your business,
- Full address,
- VAT number.
Business information
In this field it is important to enter the name of your company, verify it if necessary and enter two-factor authentication to access the business manager.
In addition, of course, to the email address where you can receive important communications from Facebook regarding your business account.
This guide has come to an end. I hope I have been clear and exhaustive, if you have not done so yet I recommend you download the
In the meantime, if you want a free consultation to fix your business manager, contact me!
