Have you noticed that when you post content on Facebook, no one sees it anymore? It’s normal, I called it the After the launch, each social network guarantees a lot of visibility to companies for free, then clearly the need to monetize takes over and therefore reduces the organic reach (free visibility) of the contents published by companies year after year.
Faced with this continuous change we have only two possibilities
close the Facebook page and risk everything on an emerging social network,
start running sponsored campaigns on Facebook.
Facebook Advertising
I think it’s important for you to know everything, so I’ll move on to the second sore point of this topic: in recent years, competition on social media and in particular in advertising has increased a lot.
Since the Facebook Ads system is based on auctions, this has led to an exponential increase in costs.
Furthermore, I would like to point out that:
one-off campaigns are a waste of money, better not to do them;
on social media you don’t sell directly;
Advertising systems are based on AI, which in turn needs a lot of data, therefore a lot of time and a lot of budget.
Millions of contact leads are readily available from telegram data Telegram Data, prompting businesses to respond. It also contains the most recent contact details for digital or internet marketing initiatives. most crucial.
How do sponsored ads work on Facebook?
Every time you log in to this social network you will see a series of contents published by friends, relatives and companies that you follow. Then as an interlude you will find some contents of companies that you do not follow: the so-called sponsored posts.
Facebook’s primary interest is to keep you as much as possible within its platform, so it will only show you content relevant to your interests.
Also, you will never see the same content Vietnam Email Library too many times. In fact, all sponsored content created by companies is evaluated and based on these metrics it is promoted or gradually eliminated.
A very similar argument can also be made for organic, i.e. free, content.
Business Manager vs featured post
The first dilemma is where to create sponsored campaigns on Facebook, here are the two alternatives:
- Business Manager
- Directly in the APP or via the Desktop version by clicking on “highlight the post”
In the first case we will have a powerful bj lists and high-performance tool to customize and optimize our campaigns. The same reasoning is discussed in this article on
In the second case we will have a semi-automatic system, accessible to everyone, but which could very often become a slot machine.
Obviously we will talk about the first case, we do not even take into consideration the second one, because it costs more and is less performing. I strongly advise against it.
Benefits of listing through Business Manager
If you are serious about , you need to use Business Manager. Here are all the main advantages:
- exploit the Facebook Pixel that connects our campaigns to our site, in this way Facebook AI will know what people do once they land on your site,
- advanced e-commerce and Facebook Shop management, essential for those who have an e-commerce,
- creating custom conversions to monitor our campaigns, so we know if we are spending our budget well,
- Campaign objectives go from 3 to 11, so we’ll have more choices,
- ability to create complex custom audiences and similar audiences (lookalikes) which are essential for creating funnels, essential because one-shot campaigns don’t work,
- copy and title optimization based on positioning,
- more data and insights into your campaigns.
Business Manager Facebook
The is the main advertising tool for the Meta group, inside it you will find all these programs to optimize:
- Pixels,
- Advertising account,
- Ad Management,
- Verify domain,
- Custom conversions,
- Public,
- Event Management,
- Sales Manager,
- Facebook Pages,
- Instagram Account,
- Whatsapp Account,
- Catalogs,
- App.
In short, another world, much more complex, where everything must be optimized and perfectly functioning in order to make the most.
Please do not confuse it with the which is the tool for therefore for scheduling posts, stories and analyzing all the insights of your editorial line.
So, if you want to increase your company’s turnover thanks to Facebook, it is essential to collaborate with a
Mistakes you absolutely shouldn’t make when talking about Facebook advertising
Here are the main mistakes I have seen people make in these 12 years of profession:
- invest little in Facebook: so little that it won’t be able to get its AI engine running;
- narrowing the audience too much: so much so that the AI doesn’t understand who our target is;
- use little creativity: our advertisements will gradually be penalized and then turned off;
- don’t optimize content for each placement used: we are basically throwing money away;
- Don’t remarket: Cold audiences are very expensive.
Investing too little means narrowing your audience too much is by far the most common mistake, along with skimping on A/B testing and creativity.
These mistakes always lead to campaign failure.
How Much Does It Cost to Advertise on Facebook in 2024?
This question is worth a million dollars. The only answer is IT DEPENDS! In the last 10 years the cost has increased tenfold. The system is based on auctions so an increase in competitors means an increase in costs.
The right budget depends on: objectives, market, competitors, target audience and campaign target, strategy and funnel used etc. In short, we are just hypothesizing.
For a local business you need to invest at least 15/20 euros per day continuously based on the size of the target audience.
For a national business, we are talking about figures starting from 50/100 euros and up per day.
Investing less does not mean earning less, but most likely means earning 0 euros. For this reason, it is not advisable to start off on the wrong foot. Either you believe in this tool and decide to invest for at least 6 months, or it is advisable to leave it alone.
Conclusions
If you want a consultation to start making sponsored campaigns on Facebook, contact me by filling out the form below
