Instagram is the social network of the moment , there is no point in denying it. In recent months, Facebook has had a reduction in active users, in fact, many of them are moving to Instagram.
It’s a trend that has been around for a few years, and has simply exploded in recent months. Probably also because of TikTok, which is revolutionizing the world of social media.
Instagram is more similar to so in some ways it has a better chance of surviving and competing with China’s rising social media star.
Instagram has changed a lot : up until 4/5 years ago the most popular content was photos. Then videos and stories took over. if you want to grow your followers and visibility, you need to post 20/30 second vertical videos, called reels.
If up until years ago Instagram was mostly populated by people under 30, today this social network is the kingdom of boomers. While the youngest (under 25) have already landed on TikTok for a few years.
So for professionals and businesses it has become essential to create an account and start posting on Instagram. However, publishing our content only for free has become practically useless , in fact in this article we have discussed how fundamental it is today to carry out advertising campaignsNow let’s see in detail how to advertise on Instagram .Download the free ebook on Facebook and Instagram Ads
Personal account vs Creator account vs Business account
The first step is to convert your Instagram account to Creator or Professional . This is easy: go to Settings, then Account, and then Change Account Type.If you are a natural person, i.e. an influencer, a VIP, a professional or a blogger, put creator. If you are a company, then put professional (business).Don’t cheat, Instagram could ban you!
Instagram Ad: Promote Post vs Business Manager
The second step is strategic and is based on the choice of how to set up the entire part of creating advertising campaigns.We can run simplified campaigns within the native Instagram app, or create and optimize the business manager and run campaigns within this platform.
Boost Post on Instagram
Under each post, under each story or reel you can find the button promote or sponsor ( boost post ). Proceeding with the ad you can choose the campaign objective, the target, the budget and then finally launch it.
Maybe you can try it, if it doesn’t bring results, proceed to the next paragraph. My advice, from experience, is to leave this procedure alone.
If you want to do some serious advertising and have full control over your Instagram ad campaigns, you need to create ads from Facebook Business Manager using a PC.
Listings via Business Manager
Before leaving, you need to go through another series of steps that are truly crucial:
- Connect your Instagram account to your Facebook page and its business manager,
- Insert the pixel into your website and optimize conversions, events and possibly advanced e-commerce.
At this point everything is ready to start running advertising campaigns in a professional manner.
Using Business Manager to run paid advertising uae email library campaigns provides us with many advantages, here are just the main ones:
- ability to create and leverage the Facebook Pixel,
- ability to manage advanced e-commerce and cart management,
- ability to create conversions and campaigns related to those,
- Campaign goals go from 3 to 11,
- ability to create complex custom audiences and lookalike audiences,
- copy and title optimization based on positioning,
- more data and insights into your campaigns.
In short, there is a huge difference between the two methods!
Business s a suite created by Meta to run professional bj lists advertising campaigns on Facebook, Instagram and Messenger.
Naturally it integrates with the website thanks to the Pixel and Whatsapp for certain types of campaigns.
Of course I can follow you step by step in the creation and optimization of your Business Manager.
Instagram Ad Formats
Here are the main content formats you can promote on Instagram:
As you can see, there is a huge choice of advertising formats for Instagram.
Instagram ad campaign goals
When you start a campaign you have to choose the objective. Let’s take a quick overview of the main objectives:
- Notoriety : we are at the top of the funnel, your ads will be shown to as many people as possible who might remember them.
- Traffic : People will be directed to a destination, like your website, app, or Facebook event.
- Engagements : Ideal if you want to receive more messages, get more views on your video, or more interactions with your post, or more Page likes and finally responses to your event.
- Contacts : ideal for collecting profiled contacts for your company or brand.
- App Promotion: Find new people to install your app and keep using it.
- Sales : We are at the bottom of the funnel, your ads will look for people who could buy your product or service.
At this point, choose
the location of the possible conversion, the budget you want to invest and the start and end dates of your campaign.
Then choose the target audience of your
