How many times have you heard that to be successful in your career you need to think outside the box? Creativity and innovation are soft skills that are considered differentiators for professionals and are among the most sought after in the job market.In a context of so many transformations and new developments, organizations need people who are able to escape the norm, who have new ideas and solutions to eliminate new and old problems . Want to learn how to be a more creative and innovative person? Read this article and understand with us!
Creativity and innovation Creativity and Innovation what’s the difference?
Creativity is what gives life to innovation. Ideas that break patterns become innovative solutions. One of the most respected names in the history of Marketing, Theodore Levitt, immortalized the phrase “Creativity is thinking new things. Innovation is doing new things.”
Many people confuse the two terms, but creativity is the ability to produce something from imagination, and innovation is putting that idea Creativity and Innovation into practice. Over time, the use of imagination has been restricted, focused only on reproducing rigid technical knowledge, and that is why professionals with disruptive thinking stand out from the rest .
A reference for creativity and innovation
Throughout our lives, we have developed the myth that the creative process is restricted to artists or that it is necessary to invent something revolutionary. In fact, adapting it to the corporate world, creativity is necessary to help the company take different directions from those already known to achieve its goals.
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You don’t have to be the new Steve Jobs to be , nor be born with the “gift”. Some ways to optimize the ability to create and innovate are to study references and test ideas, for example.
An interesting point is to improve Creativity and Innovation your knowledge in a T – vertical in your specialty and horizontal in multidisciplinary br lists subjects – to delve deeper into your area, without allowing the content to expand to other sectors. The combination of interdisciplinary knowledge can be crucial for your evolution.
7 tips to Creativity and Innovation stimulate creativity and innovation
We know that innovation and creativity are hypothesis definitionhow to guide your product essential for creating tools and services that can change people’s lives. To help you develop these skills, we have put together 7 essential tips to encourage you to create and innovate. Check them out.
1. Understand your Creativity and Innovation creative process
What makes you imagine new possibilities? This is what you need to know before you start the creative process. Conceptualization is very individual. Some people thrive in chaos, others need silence.
Sometimes it will take you longer to come up with a good idea, while other times it will come quickly. You need to experiment with different contexts to understand what stimulates you to generate new ideas and try to perfect these steps.
2. Consume varied content
Don’t think that you only need to consume specific content to develop new ideas. When you are immersed in a single reality, you tend to think about the same resolutions as everyone else who is also in it. The influence of artistic content, such as films, series, books or comics, are great ways to capture insights and expand your ability to see the world .
3. Study design thinking
Improve your knowledge of creative thinking by studying The term is used to refer to the action plan that applies the desires and needs of users to help . Design thinking is divided into 5 steps:
- Definition (of the problem);
- Empathy (for users);
- Ideation (collection of ideas);
- Prototype (put into practice);
- Testing (receiving feedback).
4. Respect rest times
Rest is also part of creativity. The brain works like a machine and overload can affect its functioning. One concept that explains this need for rest is creative leisure, created by Domenico de Masi.
The author believes that we have to take advantage of our leisure time so that we can have a more balanced life and consequently evolve professionally, becoming a more productive ande person .
5. Use data for inspiration
Using data can illuminate the path you need to follow . Analytical decision-making helps you pinpoint user preferences and improve strategies or creatively redefine them based on traffic reports and consumer experiences.
For example, on different flavor combinations made by users through its machines and created a new variation of Sprite, which was a hit with consumers.
6. Facilitate moments of ideation within the team
Create group moments to collect ideas . The famous phrase “two heads are better than one” is perfectly applicable when we need innovation and creativity. Organize moments of ideation, with steps that help the team to reflect on issues, get inspired and share ideas.
At this point, focus on quantity; it is possible that the combination of several distinct thoughts will reach a valuable answer .
7. Adopt testing methodologies
If you want to boost your idea creation, you can’t help but practice and test constantly. This way, you explore your creative and innovative potential , as you’re less afraid of having your idea rejected.
Don’t be afraid to make mistakes and don’t always strive for perfection, because you might throw away a good idea that just needed to be polished and create a block in your creations.
As we saw in the text, we can develop creativity and innovation with any other professional skill. To do this, organization, discipline and focus are essential to follow the path of learning.
Always seek complementary knowledge , perhaps the answer you are looking for is in an area that is not related to yours, but fits perfectly with your needs. If you liked this text, share it with your connections on Linkedin and show that everyone can be more creative!
