Marketing trends and channels evolve over time. While some trends come and go quickly, the email channel remains more or less the same. In fact, email continues to be the primary content marketing channel for both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to grow their audience. That’s why it’s important to understand what email marketing tools are available on the market.
Email newsletters can even help you expand other marketing channels, such as social media. With that said, marketers still face a lot of challenges in email marketing . One of the key challenges is the time it takes to create a beautiful email from scratch. Without effective tools, marketers can spend a lot of time creating and sending emails. This will reduce the productivity and ROI of their email marketing.
Many companies put up with this situation because they are not willing to spend money on a tool that simplifies the process. However, email marketing tools do not have to be expensive. You can find many free email marketing tools that will help you with your daily tasks.
List of the best free email marketing tools
1. HubSpot Email Marketing
HubSpot is best known for its marketing automation platform, and they recently launched a free email marketing tool that can meet many small business needs.
Whether you need to send emails thanking you for purchases or simply promoting your current marketing campaigns, the free version of HubSpot Email Marketing can do it. One of the best things belgium email lead about HubSpot Email Marketing is how easy it is to use. The tool has a user-friendly, easy-to-learn visual editor, as well as ready-made templates that allow you to create a beautiful email in minutes.
What makes HubSpot Email Marketing stand out is, of course, its built-in integration with other HubSpot tools, like the free CRM system . Once you create an account, you get access to both tools, so you can create a single database of contacts, organize them into lists and categories, and manage and track the performance of your email campaigns.
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2. Sender
Sender is one of the best free email marketing tools on the market with features to ensure email deliverability. It allows you to create stunning newsletters without any HTML knowledge. Simply choose a template and add elements like images, videos, and text. You can even personalize the emails for each recipient to increase engagement.
One of the main reasons why this tool is on our list is because of its extensive analytics. Sender lets you track who opened your emails and clicked on links, when they were opened, and more. It even cell p data helps you create accurate buyer personas based on your subscribers’ actions, so you can optimize your existing email strategy and create compelling offers.
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3. Sendinblue
Sendinblue is a marketing communications platform that includes both email marketing tools and additional features like customer communication management and manteision targedu allweddeiriau cynffon hir ar gyfer arweinwyr landing page creation. With over 70 templates with designs, Sendinblue makes it easy to create beautiful emails. Plus, all of these templates are responsive, so you can preview your emails and make sure your design looks the way you want on any device.
Once you’ve created your email, you can use features like A/B testing and segmented recipient lists to take the guesswork out of optimizing your campaigns and targeting your ideal audience.
