Let’s figure out why you need to read a marketing blog. Unfortunately, you can’t just get a degree in content marketing and stop studying it. But you probably realized this as soon as you got your first job.
The industry changes very quickly – from what attracts the attention of the audience, to the lingo your customers use, to the methods you need to reach them. This situation is exacerbated when you have to deal with new technologies like augmented reality or virtual assistants, or with social networks that constantly change their algorithms.
It takes a conscious and consistent effort to stay on top of digital marketing. You need to know not only the latest trends in the industry, but also understand them well enough to evaluate and apply them to your business.
1. Moz
Moz has been a market leader and source of SEO information for over a decade , starting with co-founder Rand Fishkin, who himself publishes articles on the SEOmoz blog. As the cambodia email lead company has grown, so has the quantity and quality of content it produces.
Their marketing blog is a go-to source for SEO information, from the Beginner’s Guide to SEO to the hundreds of Whiteboard Friday video tutorials that have made Rand’s signature mustache so recognizable to marketers around the world. Moz has never been afraid to experiment with different types of content, showing its readers how great content can impact marketing blogs and software companies alike.
Speaking of the videos from Whiteboard Friday video tutorials that are released regularly, they can serve as the best example of an online marketing blog that deals with video marketing as well. The entire focus of the video creators is on deep, high-quality content and search engine analysis, just like they do in their text publications.
2. Smart
Smarp ‘s employee advocacy blog is a great resource for learning more about marketing thinking and developing an engaged and engaged culture within your organization.
The Smarp blog is full of posts about the company’s vision, mindset, and culture, and how these topics relate to marketing and growth. For example, this guide to developing upward cell p data communication in a company may be titled “X Ways,” but it’s far from a superficial guide. Their in-house writers are smart and savvy, while guest writers have included influential marketing thought leader Shane Barker, Social Media Marketing World podcast host Ben Beck, former Search Engine Journal editor-in-chief Kelsey Jones, and leading growth expert Lilach Bullock.
Content Marketing Institute
The Content Marketing Institute is a publishing hub that defnyddio storïau cwsmer i yrru ymgysylltiad ac arweinwyr takes advantage of a large pool of content writers, allowing them to cover every aspect of content marketing and the related areas it intersects with.
Because they cover the content marketing profession so comprehensively, they branch out and add variety to their blog content in a way that doesn’t change the topic. Often, the Content Marketing Institute surprises its readers with blog guests (Mark Hamill, Tina Fey, Joseph Gordon-Levitt) and personal encounters with them, so some of the most interesting marketing blog posts in recent years have been summaries of their presentations .
