When promoting websites , many ignore the differences in collecting the semantic core for contextual advertising (PPC) and SEO. However, they exist, and incorrectly selected keywords have a deplorable effect on the result. Below we will try to understand the nuances and why semantics for PPC and SEO are selected differently.That is, the main goal of selecting keywords in SEO is to raise the position of the
resource in search results. For PPC,
it is to win an auction against email data competitors and encourage users to click on an advertising banner to go to the desired page and perform a target action. Globally, in both cases, the semantic core should help in the influx of traffic and increase the number of orders.The main search engines have special free services for effective search of keywords for contextual advertising and creation of the site’s semantic core. Depending on your goals, you can use one or another resource.
Yandex Wordstat allows you to see
the frequency of search queries for a specific key phrase. The service has many functions, allows you to sort out junk phrases, view tails and synonyms.
Google Ads helps to set up elevate your success with digital coaching effectively working contextual advertising, collect a semantic core for it, and makes it possible to select users by their interests and geographic location. The service is more suitable for users who are not only targeting the Russian audience.
In SEO promotion, the emphasis aqb directory on high-frequency queries increases competition, volumes of work, promotion timeframes and monetary expenses. This is too expensive and impractical, especially for young sites and stores. Therefore, for SEO promotion, as a rule, low-frequency and mid-frequency
queries are used to get to the TOP (unless we are talking about rare goods/services). The main page can be promoted by high-frequency queries. For PPC, on the contrary, high-frequency queries are used to the maximum extent. Seasonal queries (for example, before holidays) are not relevant for SEO and are suitable for contextual advertising. For SEO, it is not applicable to use queries about one-time sales and promotions.
