Social media agencies also play an important role in developing various content strategies for business Instagram feeds. As previously explained, marketing goals can be used as a benchmark. With these benchmarks, the experts behind this agency can produce effective content strategies so that marketing goals can be achieved. One of the marketing goals is to increase audience impressions and engagement .
T hat can be applied is to create content containing useful information. Of course, this information must be packaged in an attractive display. Be it in the form of photos, videos, illustrations, or infographics.
3. Understand the Type of Content Correctly
Everyone who works in a social media agency certainly understands that there are several types of Instagram content. These various types of content can be used to maximize engagement with the audience so that it converts.
There are several types of Instagram content that can improve business marketing performance, including the following:
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Photo
Photos are a very common type of content you find on Instagram. This is the main capital to make the audience interested in your business products. Therefore, the quality of product photos will determine engagement performance. Sometimes how to build phone number list uploading several photos at once is also necessary to show product details from various angles. audience’s curiosity about the quality of a product or service.
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VideoThis can increase the
Instagram also allows its users to upload short videos. It is no wonder that social media agencies recommend this type of content because it has been proven to generate quite high engagement . The short duration of the video is also quite beneficial because you can focus on showing the quality of the product or introducing services effectively and quickly. Even short videos make the audience not skip your content.
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Infographics
Nowadays, many business people are utilizing infographic content in their marketing activities. Infographics are content containing interesting and useful information that provides educational or other values to the audience. Infographics in the alàlan’ny tolo-kevitry ny fametrahana form of attractive visuals are certainly more in demand than writing long captions. With text, data, statistics presented simply, the audience can follow the information in it quickly and easily.
Highlights This can increase the
This content is especially useful for audiences who are visiting your business Instagram account for the first time. The highlight section is provided to display important information related to your business. For example, how to order, payment procedures, packaging and shipping processes, and other important information. With highlight content, the audience can understand the character of your business without having to bother asking one by one.
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Contest
This is the type of content that is usually also recommended by social media agencies to maximize engagement . Because contest uab directory content involves other users to participate and win a reward .
4. Consistent Feed Display and Schedule
Professional social media agencies are certainly not only tasked with creating content. However, they also pay attention to consistency in terms of visual appearance and the schedule for posting new content. Thus, consistency is an important point in determining the success of digital marketing activities, especially through Instagram.
5. Optimize Instagram Marketing
Social media agencies understand that optimization is not only important for content. But it is also important to do on business accounts. Instagram content optimization can be done by creating relevant hashtags so that they are easy to find, while account optimization is done since the creation of a name or username. Choosing a name that is easy to remember and represents the business properly is a must.
Also Read: Use Digital Marketing Consultant Services If Your Business Experiences the Following
Account optimization is also done by installing a profile photo using a logo or business brand . And complete the profile briefly but explain and include a CTA (call to action) in the form of a link or other. Experienced in branding , we are here to help you promote your business through in-depth analysis and research, resulting in a precise strategy to achieve goals. Social media agency services can improve your business performance.
