Lately, the world of digital marketing is growing rapidly in line with technological developments that affect all aspects, including business. As someone who wants a career in digital marketing, you must always follow developments and understand every term that exists, one of which is lead generation .
Lead generation is one of the most important things in the world of digital marketing and business. What is lead generation and how important is its role in business? Find the answer in the following article
What is Lead Generation?
Lead generation is a process of gaining the interest of potential customers to increase future sales. It is an essential part of the digital marketing process, especially the sales part for many companies.
The process of gaining the interest of potential customers is usually by gathering information about potential buyers and then tailoring marketing and sales promotion methods to the needs of potential customers. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.
Types of Lead Generation
It is important to note that not all prospects h database shop ave the same qualifications. Therefore, a business needs to understand each of its prospects through the following types of lead generation:
1. Marketing Qualified Lead (MQL)
Marketing qualified lead (MQL) is a type of lead generation where people who have been involved in a business’s marketing team. In other words, in this type, the prospect has received information about the product offering, but is not yet ready to buy.
For example, an audience who fills out a sales form on a business website. However, they may not necessarily want to buy the product but simply want to find out more about what is being offered.
2. Sales Qualified Lead (SQL)
Sales Qualified Leads (SQL) are people who have shown interest in the goods or services offered and are close to becoming pote lead generation is: definition and more tial buyers. For example, those who have filled out a form, then continued by asking questions about the product or service.
3. Product Qualified Lead (PQL)
Product Qualified Leads (PQL) are people who have shown interest in becoming potential customers. For example, when they use a business’s product or service for free and show interest in becoming a paying customer.
4. Service Qualified Lead
The last type of Lead Generation is Service Qualified Lead. This lead generation refers to people who have tried a business’s product or service for free, then they are willing to pay to get the full features.
The Importance of Lead Generation Role
Attracting new customers to look at a business is on bfb directory e of the most widely used methods. This shows that lead generation plays a very important role in business growth.
Because, all businesses need lead generation to continue to get consumers and ensure their products or services are sold. In order for sales to occur, leads or potential customers are needed who eventually become customers by converting.
Whether you realize it or not, lead generation offers a variety of benefits for businesses. For example, it can increase brand awareness and target potential customers precisely.
It’s Time to Learn Lead Generation in Digital Marketing Through Bootcamp
Lead generation is one of the fields of science in digital marketing. Therefore, if you want to learn more about lead generation, you should read many books or take a digital marketing bootcamp training.
Here are some recommendations for digital marketing bootcamps
1. Purwadhika
Purwadhika digital marketing bootcamp is an intensive training program for anyone who wants to shift to the world of digital marketing in just 12 weeks, even for those of you without any background.
In this bootcamp, you will get direct learning experience from instructors and mentors in the field of Digital Marketing who have experience working in various leading multinational companies.
This program will provide job connections to achieve a digital career in trusted companies both in Indonesia and abroad. In addition, through this bootcamp Purwadhika will also provide personal career support and lifelong job connection facilities to every alumni of the Job Connector Bootcamp Program.
Some of the materials you will get in this bootcamp include:
- Digital Marketing Foundation
- Search Engine Optimization
- Social Media Marketing
- Paid Media and Digital Ads
- Content Workflow
- Email Marketing
- Data Collection, Analytics, and Reporting
- and much more.
2. Digital School
Digital Skola digital marketing bootcamp is a 3-month intensive class program with the best portfolio, internship program and career preparation in digital marketing. This bootcamp has an industry-based curriculum that focuses on practice. So that you have a picture of working in the real industry.
In addition, you will also get a Coaching Program and career mentoring, Personality and career assessment, and can consult with tutors outside of class hours. Interesting, right?
For the material itself that you will get in this bootcamp, among others:
- Digital Marketing Research
- Organic Contents – Landing Page and Search Engine Optimization (SEO)
- Copywriting and Creative Design
- Paid Ads Foundation
- Video Marketing Basic
- Key Opinion Leader
- and much more
Reliable Digital Marketing with Danacita
That’s the information about lead generation and its importance for business. If you are interested in learning it in depth and want to have a career as a digital marketer, you can join a digital marketing bootcamp at Purwadhika or Digital Skola. You don’t need to worry about the cost, because Danacita is ready to make your dream of learning digital marketing come true.
Danacita is an affordable education financing platform that has a mission to open access to education for students throughout Indonesia.
By using Danacita, you can pay for courses in stages from 6 to 24 months so that it can be much lighter. The process is also fast and easy online with a maximum of 2 working days without the need to pay a DP, deposit or other fees.
In addition, Danacita is also guaranteed to be safe because it is licensed and supervised by OJK and has ISO 27001 certification.
For more information, cli
