A client approached us with a new website.
At the first stage of cooperation, we prepared a number of recommendations for the client regarding improving the usability and technical aspects of the site.
Next, we created Google Analytics, Google Ads, Google Tag Manager, and Google Merchant Center accounts.
We prepared the technical specifications library shop for Enhanced Ecommerce, dynamic Google/Facebook remarketing, data feed and successfully implemented them into the project.
Connected Binotel.
We launched advertising campaigns, optimized and scaled them until February 24, 2022.
Goals
Sales (transactions) using paid traffic channels + scaling advertising campaigns.
Agency actions
On the first day of the war, we turned off all Google and Facebook advertising campaigns. After 3 weeks, together with the client, a decision was made to resume the advertising campaigns. The PPC specialist made certain edits to the advertising campaigns, the main one being the GEO adjustment, and on March 18, we turned the campaigns back on.
Results of the work
Results of contextual advertising until February 24
Key indicators (for the period 24.01.2022-23.02.2022):
Number of clicks – 6,268
Cost per click (CPC) – 3.66 UAH
Expenses – 22,912.88 UAH
Number of conversions (transactions) – 88
Conversion (transaction) cost — 260.37 UAH
Conversion rate (transactions) – 1.36%
Income from paid Google advertising – 155,172 UAH
ROAS – 677%
Average bill – 1763 UAH
Income from Binotel – 70,000 UAH
Total income from the site – 250,370 UAH
Over 95% of transactions are generated through paid advertising (original source)
Results of work after 18.03
Key indicators (for the period 18.03.2022-17.04.2022) compared to the pre-war period:
Number of clicks – 14,713 (+134.73%)
Cost per click (CPC) – 1.77 UAH (-51.5%)
Expenses – 26,082.68 UAH (+13.83%)
Number what are the advantages of hiring a property manager?
of conversions (transactions) – 145 (+64.77%)
Conversion (transaction) cost — 179.88 UAH (-30.91%)
Conversion rate (transactions) – 1% (-26.87%)
Income from paid Google advertising – 271,006 UAH (+74.65%)
ROAS – 1039% (+53.47%)
Average bill – 1869 UAH (+6.01%)
Income from Binotel – 144,317 UAH (+106.17%)
Total income from the site – 450,659 UAH (+80%)
More than 95% of transactions are received through paid advertising (primary source).
General results of the work
Key indicators (for the period 18.04.2022-18.05.2022) compared to the pre-war period:
Number of clicks – 11,518 (+83.76%)
Cost per click (CPC) – 2.46 UAH (-32.61%)
Expenses – 28,376.07 UAH (+23.84%)
Number of conversions (transactions) – 163 (+85.23%)
Conversion (transaction) cost — 174.08 UAH (-33.14%)
Conversion rate (transactions) – 1.4% (+2.84%)
Income from paid Google advertising – 340,106 UAH (+119.18%)
ROAS – 1199% (+77.1%)
Average bill – 2086 UAH (+18.32%)
Income from Binotel – 121,894 UAH (+74.13%)
Total income from the site – 501,569 UAH (+100.33%)
More than 95% of transactions are received through paid advertising (primary source).
Conclusions
As you can clearly see from this case, business usa bu growth and promotion are possible even in difficult times. Based on the results of working with our client, competition, cost per click (CPC) and transaction cost decrease
