A case study of an advertising campaign to attract leads

and conclude 6 contracts for production. We continue to publish the results of our internet marketing agency “para”. Today we will analyze in detail another case with a decent result and statistics.Ukrainian manufacturer of custom-made furniture. Furniture is ordered according to individual design with the customer’s dimensions. The customer’s request is to attract customers for wardrobes and dressing rooms. The client contacted us With a clear goal – to increase the number of incoming applications.

The first stage of the

QUIZ funnel is a questionnaire, which email data  transfers clients to the next stage. We make quizzes on the Marquiz platform, thanks to which we significantly save the client’s advertising budget. Users are asked to answer 5-6 simple questions regarding future furniture, and then leave their contact information.

After sending the application, the user receives a free estimate of the cost of his future furniture, and he is also assigned a -10% discount when ordering. Which significantly affects the adoption of a positive decision in a short time. The speed of processing the application plays a big role here.

The second stage of the funnel

email data

After a potential client receives an estimate for their future furniture, you need to keep in touch with them and “press” them to make an order.After a potential client receives an estimate for their future furniture, you need to keep in touch with them and “press” them to make an order.

As our experience shows, the power chinwa yo peye yon of advertising in the niche “Custom Furniture” is not so much in a large advertising budget, but in a well-developed strategy that will make it possible to receive the largest number of applications at the lowest price.

We continue to work with cmb directory the client on an ongoing basis, rapidly increasing the client base. We constantly optimize the advertising campaign to reduce the cost per click.Using a ready-made strategy to attract leads at a low price. Developing a Lead Magnet and USP. Creating a QUIZ questionnaire. Setting up targeted advertising on Instagram and Facebook.

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