All types of queries on the Internet can be divided into several types. The basic classification of queries provides for five main types, which you need to use to one degree or another to achieve the desired results and high positions in the search results.
Informational
They are aimed at finding specific information special database on the Internet. The user is looking for an answer to a question or information about a specific topic. These queries often begin with words like: “what”, “how”, “why”, etc. For example:
- “what is quantum mechanics”;
- “how to buy cryptocurrency”;
- “how old is the Sun” etc.
There is no commercial component as such. But you can still use different types of information requests to your advantage, demonstrating expertise in the topic, increasing authority, and also giving additional recommendations and information to “warm up” the audience. If you are blogging on a website, we recommend using these types of search queries, but do not forget about the others.
Navigation
Navigational queries are those keywords and phrases that are used to find a specific website or page. The user already knows what exactly he is looking for and wants to get to a specific resource. For example:
- “Facebook login”;
- “Ukrainer YouTube”;
- “STALKER 2 Reddit” and more.
Such words and phrases help users find the information they need faster and get to the required resource immediately. Again, there is top business-to-business tips fan inbound15 no direct commercial component in them, but you can use them to attract the attention of a potential target audience to your web resource or product.
Multimedia
Multimedia search phrases are used to search for content – images, videos or music. Users often enter the names of movies, clips or simply artists to find the media file they need. For example:
- “videos with cats”;
- “Bach’s music”;
- “photos of sunsets”;
- “podcasts about psychology” etc.
They help users quickly find the multimedia aero leads content they need, and help website owners attract more search traffic, increase traffic, and ultimately reduce the bounce rate, which, by the way, is an important ranking factor and affects search results positions.
Transactional
This is one of the most important types of requests, as they are aimed at performing a certain action, such as purchasing a product, ordering a service, downloading a file, installing an application, registering on a website, etc. They often use the words “buy”, “order”, “download” and similar. For example:
- “buy iPhone 15”;
- “order pizza in Kharkov”;
- “download antivirus for Windows 11” etc.
Transaction keys help users quickly and easily perform the necessary actions online. And for businesses, they provide sales and profits. Therefore, they should be given special emphasis in your promotion strategy. However, you should not limit yourself exclusively to them, otherwise you will attract only hot customers, but will not be able to increase their number by working with warm and cold audiences. And these are also large and important categories.
General inquiries
General keywords can include any information and often have no clearly defined purpose. Users enter such words and phrases when they do not know exactly what they are looking for and hope to find something interesting or useful. For example:
- “news”;
- “weather”;
- “movies 2024”;
- “detective series” and so on.
General queries often yield a variety of results, allowing users to choose from a variety of options. They are quite difficult to rank for because they are highly competitive and are often high-frequency. Adding them to your site content can be useful, but don’t make them your primary keywords.
How can I find out the frequency of a keyword or phrase?
We have considered what types of search queries there are. And, as you can see, there are really quite a lot of them. But still, in many cases, the priority is precisely their frequency. This is usually the indicator from which to begin the study of the semantic core.
You can use different platforms to estimate frequency. If you want to save money and are not ready to pay for advanced keyword tools, we recommend using the Google Keyword Planner service. This is a completely free service from Google, where you can find keywords and see statistics on them.
Using the Keyword Planner is easy:
- Register on the website or sign in to your account.
- On the main page, select “Find new keywords”.
- Enter the query you are interested in and perform a search.
Here you can immediately view statistics for a given phrase and related words, the average number of mentions per month, changes over three months, dynamics compared to the previous year, level of competition and other information. You can also add additional words and phrases directly to Google Keyword Planner, analyze them to expand the semantic core.
If you want more functionality or Google Keyword Planner doesn’t suit you for some reason, you can use alternative platforms:
- Ahrefs;
- SEMrush;
- Google Trends.
Using these tools allows you to get accurate data on the frequency of keywords, which helps in optimizing your content and increasing its visibility in search engines. The choice of a specific tool depends on your needs, budget, and target audience.
Results
So, we have found out what a search query is, how it works, how search phrases are divided into types and types. They play a key role in digital marketing and SEO, and also allow users to find the information they need and interact with online content. Understanding the classification – from intents to geolocation, from frequency to competition – gives businesses the tools to more effectively promote their products and services with smaller budgets.
We hope this information was useful and relevant for you. And you will be able to plan your online promotion strategy more effectively, attract more target customers and get more profit, investing less money and effort to achieve your goals.
