Share your most interesting SEO experiment of 2023. Unfortunately, in 2023, we did not conduct experiments in link building, worked with a large flow of clients, and closed their tasks.
What are the main trends in SEO 2024?
Based on the fact that 2023 is a year of powerful AI development, I can highlight the main trend as the introduction of artificial intelligence into all areas of promotion: keyword georgia telegram data selection based on competitors, data analysis with Ahrefs, writing outreach letters, creating interesting guest posts, retrieving from the web archive, and self-populating sites.
Processes that used to take months are now done in minutes, which means that, on the one hand, they devalue routine work and leave low-skilled specialists out of work, and on the other hand, they increase the value of work that cannot yet be replaced (for example, evaluating ws database donor sites for link building or clustering key queries).
Will there be any radical changes in the work of SEO specialists in 2024?
Radical changes are happening right now and we need to take them into account. The first and most how to use the canonical tag? important thing is to learn how to promote, implement any possible AI tools in the work to save time and client budgets. In the long run, the SEO specialist (team) that can offer the result cheaper and faster will win.
In addition, Google’s latest updates give us an understanding that SEO is becoming less and less interesting as a standalone service – in my opinion, teams should think about expanding and providing clients with integrated marketing, because there are more and more niches where obtaining only organic traffic is economically unprofitable.
Mykhailo Shcherbachov, CEO Livepage
Share your most interesting SEO experiment of 2023.
Like everyone else, we’ve played with AI, but more likely with how to detect generated texts, and only then how to use them to benefit customers.
The most interesting thing was at the same time the most boring thing: within the agency. We began to develop separate. Content and link building departments . With the ability to more flexibly manage the marketing budget for the benefit of client websites.
Here’s an example of when we introduced consistent work with different types of links for one of the sites in the . American market. Importantly, we began to “friend” the marketing, link. Building. And content departments, spreading more conscious messages. About customers with different clusters of high-quality, but inexpensive materials.
