Sometimes a good solution is to advertise a product or brand with popular bloggers. They do a review for money or promote the product using other methods. The same rules apply here as when ordering regular advertising from influencers. The main thing is to match the audience so that the blogger’s subscribers are really interested in your offer. And then the advertising will work.
But keep in mind that the cost of one publication for popular bloggers can be quite high. Therefore, it is better to start working with micro- and nano bloggers.
Sales automation
Almost all large modern marketplaces have special database functional CRM systems that automate many processes and allow you to save a lot of time. Plus, thanks to them, financial costs for the services of managers and other specialists are reduced. We recommend that you study the tools of your marketplace’s CRM system in more detail and use its capabilities to the maximum. You will not regret it!
Content Marketing
Creating quality content is something without which a marketplace promotion strategy is impossible. By investing in it, you can stand out from your competitors, attract more targeted visitors and increase sales.
The visual design of the pages should be memorable and correspond to the corporate style of the brand. Professional designers can create a unique and attractive design that will distinguish your store from competitors.
The text content of the pages also influences the how business in ukraine supported the energy saving initiative promotion of the marketplace. Well-written product descriptions filled with keywords and calls to action will help to interest potential buyers and increase conversion. But it is better to entrust the work with content to professionals – they will create unique texts that will tell about the advantages of your products and services and increase the likelihood of making a purchase.
Results
Literally every year, the importance of marketplaces in e-Commerce is increasing, and this fact can no longer be denied. The number of sales on b2b fax lead such sites is already greater than in regular online stores. And for a start-up business, placement and advertising on marketplaces is one of the simplest, most effective and accessible ways to enter the market and successfully compete with other brands.
If you have also decided to start working on such a platform, but do not have enough experience yet and need help, we suggest you order promotion on marketplaces in Elit-Web. We will not only consult you in detail on all issues, but also help you choose a platform, connect to it and optimize all trading processes to achieve the best results.
The Elit-Web team is at your service!
Why do you need promotion on marketplaces?
Due to high competition in some categories, it is very difficult to stay on top. Promotion on such sites (including SEO promotion on marketplaces) allows you to be at the top of search results on the site itself and at the same time increase your positions in Google search.
How to promote on marketplaces?
It is necessary to carefully fill out product cards and constantly update the information, use unique descriptions with an SEO component, add original images and videos if possible, work with tags, motivate buyers to share reviews, etc. You can also order paid advertising on the marketplace and buy promotion from popular bloggers with a similar audience.
How to list products on marketplaces?
The method of placing products usually depends on the chosen platform. But in most cases the process is as simple as possible and comes down to filling in the relevant fields of the product card, adding a photo, indicating the price and other data.
How much do marketplaces charge?
On average, the commission is 15%. But given the platform’s features, the level of competition in the niche, the marketplace’s marketing and the monetization methods it uses, this number may vary. Some platforms charge a commission of 30% or even more.
