On the Google Shopping direct platform, the user can choose some filters related to their product.
Color and brand are the standards. But depending on your research, other specific information related to the product’s features may emerge—in this case, clasp style, fabric material, etc.
So there you have it: that’s Google Shopping. To wrap up the explanation, here’s a quick and basic FAQ on how the platform works — both through ads and organically.
Is Google Shopping Paid?
It was once paid, but nowadays it is no longer.
Any e-commerce business can display its products for free on Google Shopping. They can also advertise their products through Google Shopping without paying any additional fees.
This change took place in 2020. Before that, c level contact list an extra subscription was required to be able to work in this mode.
Do I need a website to advertise on Google Shopping?
Yes, you need a website to advertise on Google Shopping.
Just like displaying organic results in when reading the experiences the Google Shopping tab, product purchases aren’t completed on Google; the user must click on the ad and visit your website.
How to Put Your Website on Google Shopping?
We’ll show you the process throughout the text, but you’ll need a Google Merchant account.
Google Merchant is the platform you will use to register your products, while Google Ads is the tool you will use to create your ads.
Do I need a Google Ads account to advertise on Google Shopping?
Yes, you will need to be registered with Google Ads to advertise on Google Shopping.
You can’t create a Google Shopping ad on any other platform. This includes ads and organic work directly on the tab.
How is Product Information Registered with Google?
To register a product on Google Shopping, you need to send a standardized XML file that meets Google’s requirements.
You can follow the full list of attribution lithuania phone number data here at this link . But see the list below:
Product data attributes:
- Basic product data;
- Price and availability;
- Product category;
- Product identifiers;
- Detailed product description;
- Shopping campaigns and other settings;
- Marketplaces;
- Destinations;
- Freight;
- Taxes.
This is the basics of the basics to start understanding what Google Shopping really is.
But as we’ll see throughout the tutorial, advertising or registering your products on Google Shopping isn’t much of a secret.
The most important thing to create ads is to have a basic understanding of Google Ads. If you don’t, I suggest reading some articles on the topic here on the Leadster blog:
What is Google Ads and How to Advertise
Google Search Network: What You Need to Know to Get Started
How to Generate Leads through Google Ads with Custom Chatbots
The first text will tell you a lot about how Google Ads works in general. It’s enough to understand practically everything we’ll talk about here about the platform.
The other texts expand on this knowledge, and are also well worth reading.
That said, let’s now talk about how to register products on Google Shopping. And then, how to use these registered products to create your ads.