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Marketing from square one

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I’m still very new to all this, so it’s not that long ago when I was starting from square one! So when I was thinking about how to communicate buy bulk sms service and reach folks who might be interested, I thought about it for a while, and I realized there were actually a couple questions rolled up in one.

  1. What are you actually selling?
  2. What void does your product or service fill?
  3. Who might be interested in something to that void?
  4. If I were that person – what would I do to find that solution?

I could probably write indefinitely on how to answer each of these questions, but I’ll explain their relevance here.

What are you actually selling?

 It’s more than just your product or service. You’re selling an entire package – an experience.

What void does your product or service fill? This is the unmet need or gap that your product or service addresses. For example, people will buy my products for a very specific purpose, and everyone has their own reasons getting it. It’s important to know what they use it for. Kleenex was originally marketed as a facial makeup finding the best business idea for your home based business remover – until they found out it was really being used as a disposable handkerchief. And that’s how we know it today!

Who might be interested in something to that void? Given that void or process that needs to be filled, who’s looking to fill it? Once you figure out how your product can be used, it’s time to figure out who might use it.

If I were that person – what would I do to find that solution?

 Then put yourself in their shoes and think. If you try thinking like they do, wanting what they want – what would tell them that your product is the one for them? And how would you reach them?

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