You can also uncover any new opportunities to demonstrate content marketing’s impact through data. Aligning Your Content Marketing KPIs to Success Stages content marketing KPIs success stages. Revenue generation or revenue influence is the ultimate measure of success. However it should not be the only measure. Some experts advocate for using revenue as the only metric but I think this is over-committing. The revenue metric is the result of getting a lot of other metrics right along the way.
Especially for businesses with
Long sales cycles it could take months or years to get feedback on your work if your only measure of success comes at the very end of the cycle. I recomme overseas data nd aligning your content marketing KPIs to the traditional funnel model especially if your business is oriented around lead generation. Funnel models have certainly changed over the years with more and more complex stages.
Start with a simple Top of
Middle and Bottom reporting framework first. This will be easy to understand and share with others in your organization. Strategic Content Mar by lists keting KPIs vs. Operational Content One other thing to consider is that KPIs aren’t the only kinds of reports you’ll need. There’s a whole other class of reporting that I like to categorize as operational content reporting.
Those are reports that help
You make specific decisions what to write what to promote what to socialize with your sales team. The following KPIs are intended to help you track your progra bot chirijikal tèlman chè an plas an premy m’s high-level success and contribution to the business at each funnel stage. They are by no means the only reports you could and should create but they are foundational and are the best candidates for an executive dashboard.
