Your competitors are focused only on where and how to deliver content but buyers consistently tell us that it’s the substance of the content that matters. At high level your editorial calendar needs to answer the critical questions of who what where when and why of your content strategy Who? Who on your content team is responsible for the creation posting and promotion of the content? In addition this question also asks to Customers prospects the market as a whole? What?What is the goal of the content? What information will it include and what is the desired action you want the reader to take? Also what format will the content take? Is it a video blog post infographic or podcast? Keep in mind that a lot of the content you create can be repurposed in another format.
A blog post can easily be turned into an
Infographic for example. The editorial calendar is a go overseas data od place to note what can be repurposed and how. Where?What channels will you use to promote the content? This can include your owned channels such as your Facebook Page blog website YouTube channel email news bwb directory letters etc. You can also include any paid promotions that further promote your content.
The editorial calendar is also a
Good place to keep the URLs associated with where your contented has been posted. When?You need to plan all the critical dates associated with creating and distributing your content. Be sure to allow enough time for the development of written or visual eleme bot chirijikal tèlman chè an plas an premy nts you’ll want to include with your content including images illustrations for infographics and charts. Why? Why create this content? What outcome do you expect to receive from this effort? Charting this information ensures that your content aligns with the goals of your organization and can also show you where you need to add additional resources or subject areas.
