A database customization
To advertise, it is no longer enough to take a database and start sending SMS or emails. The key to everything is personalization and segmentation , two essential techniques for marketing in 2024. Today we tell you three proven and effective strategies to stand out among specific segments .
Personalizing the messages you send is vital to attract attention and focus on the needs of each user. Someone who lives in the mountains is not interested in summer shoe deals, so adapting your ad becomes a totally necessary practice.
3 strategies to personalize your advertising
Customizing is not always easy. The first thing you need to know is that you need to be able to segment the database you have rented. Then, it is absolutely necessary that you know your product very well and the different versions of the ad you are going to create.
Knowing this, there are 3 strategies that can help you in your personalization process .
1.- Microtargeting . This is a trend and, although it is not a form of recent mobile phone number lead personalization as such. It is a very specific form of segmentation . It tries to personalize every detail as much as possible and collect the most irrelevant information in other cases. This more radical branch of segmentation is very useful for personalizing messages, as it gives you very specific information that you can use.
2.- Storytelling . Storytelling always
works in advertising . And if this story is related to the personality of the Разкриване на силата на застрахователния анализ: изчерпателно ръководство contact, it will be even more effective. Using the storytelling technique to move the contact will give you a lot of joy.
3.- Geomarketing . The word itself gives clues: it is a technique that uses geolocation to segment . It is likely that almost all the ads you have in circulation can be geo-segmented to make them more attractive and personal. Trying to attract attention using the contact’s location is very interesting.
These are just 3 strategies for tailoring messages to specific segments , but there V are many more you can use to try to improve your campaigns based on rented databases.
