Researchers from the University of Sydney had twenty participants who had never created a cartoon before come up with four hundred captions for comic images, which were also used for a cartoon competition in the American magazine The New Yorker. They got help from AI for half of them, the other two hundred they had to do themselves.
A second group of 67 people had to judge how funny the cartoons were. And you guessed it: the jokes written with the help of the AI tool were more fun than the texts the participants had come up with themselves. Worse: the AI captions were almost 30 percent closer to the winning texts of the cartoon contest .
AI has more humor
The participants were happy with the help of the computer. The AI tool helped them, they said, to come up with a humorous story, to better targeted industry database understand nuances and humorous elements and to come up with new ideas when they didn’t know how to start.
Nearly half of the 200 jokes written with the help of AI were even funnier than those in The New Yorker, judges said. “The AI tool not only helps people be a lot funnier, it also potentially solves writer’s block,” says researcher Anusha Withana.
No more writer’s block
And another important plus: AI helps people to be funnier in a foreign language. The researchers also devised the AI tips & tricks: strategize proactive marketing with sales crm tool to better understand humor in another language. People for whom English was not their native language found the AI even more helpful. They came 43 percent closer to the winning text.
Withana, who was born in Sri Lanka but has also lived in Japan, Singapore, Germany and now Australia, says that local humor can be a be numbers minefield when you first arrive somewhere and don’t speak the language. “I found myself missing the mark a lot in a new country,” she says. “For example, I made a sarcastic comment that went down really wrong in Germany. Here in Australia, people would laugh at it.”
