were at the Influencer Marketing Event in Utrecht. This day was, as the name suggests, all about influencer marketing. The most important question that was answered was: how can influencer marketing be used best?
The Fabrique in Utrecht was the influencer marketing walhalla
on Tuesday. In this authentic and industrial location, various interested parties came together who wanted to know more about the trends in the field of influencer marketing. While enjoying a hot cup of tea and a delicious croissant, we were welcomed by Kirsten Jassies, the chairwoman.
After her welcome speech, Jassies handed over the baton to Bas van Teylingen of Online Cookie Collective. He is an experienced player in the industry and was therefore able to share a lot of useful information with us. For example, he told us more about the benefits of influencer marketing. With a good strategy, you can go a long way. For example, using influencer marketing can ensure:
Generating sales
More brand awareness
Building a relationship between your brand and followers
More traffic to your socials and website
Leading speakers
In addition to Bas van Teylingen, there were other leading speakers who wanted to share their knowledge with us. For example, we attended sessions by Marit Brugman (Haegens Media), Adrie Risseeuw (The Insiders) and Jessica van Leeuwen (Sanoma Media). What do these speakers have updated 2024 mobile phone number data in common? They advise to always do research for a good match. With influencer marketing, there is a big chance that an influencer has a bought fan base, which makes the reach of a post worthless. There are various online tools to check this, so that you can always work with an authentic influencer.
Disadvantages of influencer marketing
The speaker chine directoryAI CRM в продажбите на застраховки: промяна на играта that appealed to us the most was Mike Blake-Crawford (Social Chain); a speaker who talked about the marketing bubble. What was special was that he started the presentation with a negative argument about influencer marketing. He mentioned the disadvantages and reasons not to america email list use it. As a counter argument he used the argument that it goes wrong more often than that good marketing strategies are used. His most important lessons that he taught us: by consistently using influencer marketing, it is possible to achieve the ROI.
What is the objective of the campaign?
What struck us about the presentations is that it was often repeated that the objectives are decisive for the use of influencer marketing. So do you want to get started with this form of marketing? Then think carefully about the objective of the campaign. For example, do you want awareness for your brand, do you want to sell more via your website or do you want to create more content? It is important to form a goal in advance, so that you can roll out the campaign based on this. In practice, we see that 37% choose an awareness objective, 32% choose sales objectives and 31% choose content creation objectives.
