The concept is not the same for creating your website and your email campaign. Even if you want your content to stand out, not all fancy fonts will always display correctly in customers’ inboxes.
In case the client’s email does not support the font you have chosen, here are the default fonts used by client emails in most cases: for iCloud Mail Helvetica, for Gmail Arial,
Users spend about ten seconds on their email, so your message needs to be readable very quickly.
However, a good font is not enough to make your email readable, other factors are necessary.
For an airy text, choose a sans serif font
Your message will gain clarity. Indeed, they do not have a decorative line at the end of the characters. This fact makes them easier to read on screens because they are clear. The most popular Sans Serif fonts are Arial, Trebuchet MS and Helvetica . However, you can use a Serif font for headers . The most used Serif fonts are recent mobile phone number lead Times New Roman and Georgia.
On average 16 points is ideal, titles will be able to differentiate themselves from the body of the text with 26 points . To clearly distinguish your signature from the rest of your email, put it in a smaller size 12 points . However, be careful if you use different fonts because the sizes are not the same.
Respecting the hierarchy makes your email easier to read. Practice classic layout rules . So don’t hesitate to use titles, subtitles, as well as space between paragraphs and between lines. The most commonly used line height is between 22 and 24 points .
Too narrow 18 альтернатив текстовым листам, которые облегчат ваш путь обучения spaces between characters negatively influence the readability of your email. Times New Roman and Georgia seem to be in this case. On the other hand,
good distance between their characters
To make your link stand out from the rest of your post, make anchor text consistent with the content of the link. Don’t make links with a single word, it risks getting lost in your text.
In the same concept, buttons have a more interactive shape. They are ideal for encouraging your interlocutors to try your products. Make sure that the color of the button stands out from your overall message.
Banner and image
You are free to design your email banner and images. You can choose your typography. The most important thing is that it is aob directory readable and that it highlights your brand. Although you have to be careful that the text is not too long. The message must encourage the user to continue reading the email.
For images, it is recommended to leave a space before and after for clarity.
Don’t risk using unusual fonts in your email, because the rendering on your reader’s mailbox is not guaranteed. Typography that is not supported will be changed. You risk sending a garbled or even obscured message. Just make sure that the font you choose reflects the objective of your content and is suitable for your activity.
