According to Demand Gen Report’s 2016 Buyer Survey Report, the customer journey is getting significantly longer due to the increasing amount of research being done before purchase. Buyers are spending more time evaluating and comparing offers, relying heavily on information available online, and are paying close attention to ROI.
The web is the primary source of information
According to research, 62% of B2B buyers indicate that the web is one of the top three sources of information consult during their purchasing process. This demonstrates the critical importance of a strong and informative online presence for industrial companies.
The web is essential in the customer journey
94% of B2B buyers visit the web at least once during their purchasing journey. This statistic underlines the absolute necessity of being visible online to reach potential buyers and accompany them throughout their decision-making process.
71% of B2B buyers start their online search with generic queries. This means businesses ne to create relevant, informative content that answers the general questions their prospects are asking, even before they know about their specific database by industry brand or specific products.
B2B buyers conduct an average of 12 search engine searches before committing to a solution or vendor. This high number highlights the importance of optimizing website search engine optimization (SEO) and providing quality content on relevant platforms to increase company visibility and attract potential buyers.
6. Get inform on your own first
Only 29% of B2B buyers want to speak to a salesperson early. In their buying process, while 62% prefer to search for information Για να διασφαλιστεί ότι κάθ via search engines. This highlights the ne to provide buyers with comprehensive and informative online resources, allowing them to research independently and at their own pace.
Social mia plays an important role
The content buyers are viewing isn’t limit to a company’s website. 52% of B2B buyers say they get information from social mia . This demonstrates the importance of an active and engaging social marketing strategy to reach buyers on the platforms where they spend time.
8. Social mia is growing for B2B buyers
34% of B2B buyers aob directory say they are spending more time on social. Mia to research suppliers and vendors compar to the previous year. This growing trend highlights the. Ne to integrate an effective social marketing strategy into the overall marketing plan of industrial companies.
9. LinkIn is the major social network in B2B
82% of respondents to Demand Gen’s 2016 Buyer Survey Report indicate that LinkIn is an important network for obtaining information.
