As a consumer, you are bombarded with information every day. Different communication messages are flying around your ears. Always and everywhere. For brands, this is quite a challenge: how do you ensure that you really stand out from the crowd? You guessed it: a good design is essential to stand out and effectively convey your message. Whether you are working on a social media campaign, a newsletter or a presentation, visual communication plays a crucial role in how your brand or message is received. That is why you should get started with design in Canva.
Because what if you don’t have a design background? Do you want your company to always be dependent on an external design studio? Of course not. You want to be able to switch quickly and minimize costs. Good news: Canva is there to help ! But be warned: after reading this blog, you will still be behind your laptop tonight to try it out, so cancel your plans for tonight. It is addictive.
The power of design
You don’t just convey a message with words, but accurate mobile phone number list also with images. That’s why it’s super important to have your corporate identity in order. This identity is the way in which you visually present yourself as a brand. And a well-thought-out design can make the difference between being noticed or being ignored.
Elements of a corporate identity
A corporate identity consists of at least the following elements:
A logo
A figurative mark
Fixed color set
Style elements
Standard fonts
Your corporate identity is of course a translation Faʻatonu mo taʻavale komip of your brand values. It ties in 1-1 with the proposition of your company. Ideally, you also add principles to your corporate identity that translate these values, such as photography or images. For example, if ‘close and personal’ buying house b are important values, then you also want to show people or real colleagues in photography. With this corporate identity as a basis, you are ready to start with Canva. Let’s get to work!
Also read: Get the most out of Canva with these 8 hacks
A flying start with design in Canva: 6 steps
The (free) design tool Canva is super intuitive and makes designing appealing images accessible to everyone. With Canva you can create anything: from social media images, videos, presentations, banners to logos. You name it.
Below are some steps & tips to get you off to a flying start and to inspire you.
