Taxes and others not shown in the first steps of the order;
need to create an account/registration to complete the purchase;
checkout process too long or complex;
difficulty in calculating the total value of the order before closing;
website errors;
lack of customer confidence in providing bank details in the online store;
product delivery time is quite long;
unsatisfactory return and refund policy;
lack of payment method options
credit card not accepted.
So, analyzing the causes of cart italy email list abandonment listed above, we see that many of them are directly related to the platform, such as lack of data security, lack of payment options, errors during navigation, need to create an account and long or complex checkout process.
When choosing a platform, run a simulation on a website that already uses the option and analyze the entire purchasing process . Check how many steps are necessary until completion, whether all relevant information is accessible, the amount of data required and the complexity of the entire process, including the time required.
How important is optimized checkout to increase conversion rate?
In the previous topic, we talked about cart abandonment and the need to have an optimized checkout process. Now, let’s talk a little about how this directly impacts the conversion rate .
This rate is one of the most important business performance indicators , as it relates the traffic generated on the website with the number of completed orders.
Therefore, it is always necessary brand recognition is: definition and how to improve it to look for smart ways to increase agb directory conversion in e-commerce, and one of the ways is to optimize the checkout. This action includes presenting all relevant information clearly and transparently to the user, creating a summary of the order, with the amounts involved.
Furthermore, it is important for the customer to be sure that their data is protected,
