The end of the year may be a time for taking stock, but even more so it is a time for reflection on what awaits us . The new year always brings some news, and like every year at this time of year there is a flourish of articles on trends and forecasts. If I had to summarize all these 2015 web marketing trends, I would say… Visibility at all costs Here are 8 online marketing trends for 2015 . 1 Cross-channel Which originates from the existing and evident multi-channel. Ok, this is easy.
Example: A user’s experience begins on
Newsletter and continues on the site viewed from a smartphone; the article (perhaps an e-commerce product) is of interest and is saved for later observation, in the evening and attentively in front of the PC. The product convinces, and yet… it is better to go and see it in the store and then find the best price online. practice, it emphasizes how it is necessary to design fluid online experiences , which always start from the assumption that users begin an action on one device and finish it on another.
The experience must be continuous and always equally dense:
the story, the content and its constant level of fruition must be the common thread of this moment, not the so-called personas or user profiles. Keywords: Cross-channel and User Experience. [I would especially like to thank Laura for the ideas]. > Ipse Dixit – Brian Solis This thing about cross-channel – or if you prefer multi-channel, even korea email list if they seem a little different as concepts to me – is also taken up by a boss like Brian Solis. He says, in short, that he would love for 2015 to bring with it multi-channel digital strategies but that will not happen . Original article by Brian Solis here.
The challenge in the Video sector and its evolution It’s no secret that
Facebook is betting big on videos , against the big player YouTube. Try posting a YouTube link on Facebook, what happens? It will most likely have ridiculous visibility. If you actually upload the video to Facebook, the visibility of the video post will skyrocket (at least 20 times higher reach, on average). 3 People as a Communication and Promotion Hub Not just native advertising, not just blogs: I think of any person who, thanks to digital, has access to the world and can obtain a : all you need is a smartphone and that’s it.
Think of platforms like You
But without going to the trouble, just look at Facebook : the news that appears in your stream , the funny photo or the curious video are originally published by users who have understood – consciously the fish scale calcium and fish or not – the rules of social media and impose themselves, acquiring likes and shares like rain, becoming almost “broadcasters”.
In this regard, recent news regarding Facebook, always on time on trends: after Facebook Newswire, Facebook Techwire is also born.
MORAL – People have more and more possibilities
Sources of information or entertainment with a large following, better if in organized forms (blogs, sites, social channels); on the other hand, marketing, brands, want and can reach these individuals, blogs, influencers , as natural bearers of a strong credibility and specificity on certain targets. Credibility, numbers and specificity that the printed betting data paper is no longer able to have exclusively. 4 Aggression and effrontery in exchange for visibility The online noise is getting louder and louder and it is becoming increasingly difficult to win in such a competitive scenario, both in b2b and b2c.
This is now also true on Facebook and all social media: if you don’t follow the rules imposed by the new media, you lose visibility . Here, authoritative online newspapers are throwing themselves into entertainment, gossip, erotica, controversies and misleading titles to make numbers (but it happened and still happens in print too). The contents become aggressive, brazen, ready to provoke debate and “flame”: there is no room for the soft or for “Christian Democrat” positions. Indeed, the more controversial the contents and the theses expressed, the better.
