Heads of areas of the digital marketing agency Inweb talk about what 2024 will be like, what businesses should prepare for, and what marketing tools should be used now. We pass the word on.
Alina Glazyrina, Head of Marketing
This year has 100% assured that it will never be the way it was . A year netherlands phone number data of challenges. Working on the Ukrainian market, 2023 for me is a year of combining very different concepts. We strategize and plan, and we ourselves live in complete unpredictability under the sirens of air alarms. We motivate and inspire teams, but we ourselves sometimes cannot pull ourselves out of an emotional abyss due to the events that surround everyone. This is the year of indomitability, humanity and faith . And we at Inweb, in my opinion, managed to combine all these concepts in the projects that we implemented during the year.
Marina Svist, Head of SMM
For me, 2023 was the year of development and construction of the department. It the best tools to perform a website stress test was very difficult, but we managed to work with projects from the UAE, Kazakhstan, Poland, and Germany. We searched for and entered new markets. Now we see our expertise in complex areas where other cmmniks cannot help. For example, production, construction goods, more specifically, diamond discs. It was a year of understanding your strengths and opportunities, learning and purely marketing. And our forte is expertise in SMM with a focus on marketing.
Kateryna Nikolayeva, Head of Analytics
There was an urgent need to improve knowledge of BI systems (they collect, process and provide data in the most convenient format for analytics) and work aero leads with Big data, acquired practical skills. We have devoted a lot of resources to advising customers on how the new GA4 works, because the system has become more advanced, but at the same time more difficult to understand.
