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All of us who are dedicated to marketing today wonder how to make our email marketing campaigns more effective. Email is a key part of your content strategy. I’m going to give you 5 tips.
1. Think about what is essential for your Email Marketing campaigns
Knowing what you are going to send and who you are going to send it to. And that it fits. We have to make sure that we choose the right audience for our mailings . Gone are the days of sending everything to everyone. Segment everything you can and personalize everything you can.
2. Make it attractive from the first moment
If you have segmented well, you know your potential client dentist database well and you have personalized, you have a lot to gain. Our way of knocking on the door is with an attractive “Subject” and a “From” that does not put them off . Forget endless “subjects” and think about what your client might like most about your message. The sender, better if it is a person. Normal people prefer to talk to people.
Email Marketing campaigns have to be attractive
3. The message of your Email Marketing campaign
Of course, it’s striking; our reader should be clear about sms exploit the potential of a2p what we want to tell them in two seconds… visual formats are the order of the day … but of course, it’s not always that easy… sometimes we have to write… a lot. If we have to write: First paragraph that invites the reader to continue reading, short paragraphs, use bullet points, lists… make it easy for the reader… we don’t have much time!
4. Call-to-Action
Always. We must make clear what we want our reader to do. Where they dating data should click, where they should go to buy, where they should register, where the event will be, what date they should save… The call-to-action has to be simple but eye-catching, elegant but persuasive … we are one step away from achieving our objective we must not spoil it now.