InsigTrust is a critical foundation for customer Verified Senders engagement, with 71% of customers saying they will stop Verifi Senders buying from a company if their trust is broken. As a business, establishing trust is non-negotiable to ensure your customers actually pay attention.
Interestingly, our 2023 research reveal a significant consumer preference: 35.6% express a desire to receive mobile messages with promotions. However, some estimates indicate that spam texts are increasing by 157% year-over-year, and complications can arise when subscribers do not recognize the company’s sender information and may incorrectly label messages as spam. Businesses must find the right balance between promotional outreach and preserving trust to avoid being categoriz as spam and ensure a positive customer experience.
Enter Rich Communication Services
In a world where your customer list of armenia cell phone number communication strategy relies on trust, RCS can step in to inspire confidence, cementing the bond between your messages and your audience. Trust is important, and RCS is here to ensure it’s rock solid.
About RCS and verifi senders
In RCS, live chats that include multimia (think web browser, maps, and other images) can happen between businesses and the user right in their native messaging app. RCS is currently only available on Android devices, but Apple has announc that it will support RCS in the iOS 18 update that will be releas in the fall of 2024.
More and more brands are turning to RCS and it’s seeing exponential growth – in fact, brands sent 25,000 times more RCS messages in November 2023 than in February 2022, and we expect that number to continue to rise.
Addition to the growing popularity
RCS verifi senders can be a crucial reason why people engage more with RCS than other messaging channels. Verifi senders are built into the RCS Business Messaging protocol. And verify whether your company as the sender is entitl to. Use the name and logo display to the end recipient in your message interface. They give your company a stamp of approval from a specializ entity, such as a Mobile Network Operator (MNO), to check out more info here about help assure your customers that the messages in their mobile inboxes are coming from a legitimate and trustworthy source.
After a business is verifi, recipients will see your logo at the top of the conversation, as well as an cg leads official brand name, brand color, and a verification mark badge – all of which are visual cues that messages are coming from a trust and genuine source.hts. The ability to adjust strategies in a timely manne.
