Discover how SMS remains one of the most companies still effective strategies for marketing campaigns and understand how to include it in your strategy.
It may seem strange to use a channel that users do not even use to chat, but SMS remains intact on the list of valuable strategies to impact a large part of the target audience with a very low investment cost.
Illustration with the advantages of SMS Marketing
This is because it does not require installed applications for the message to reach the final recipient, reaching a large number of people without much effort: According to the latest National Survey on Availability and Use of Information Technologies in Homes (ENDUTIH), prepared by the Federal Telecommunications Institute (IFT), the number of users with a cell phone in Mexico during 2022 was 93.8 million. In other words, you only need a cell phone to impact your potential end customer.
Addition to reaching a large portion of users
SMS Marketing focuses on the device most used by people today, which is the mobile phone. Campaigns list of benin cell phone number designed in a “mobile first” context penetrate a layer that is much more receptive to content than ads that do not use this format.
According to the TIC Domicilios 2022 research, approximately 62% of people who use the Internet in the country do so only via cell phone. This shows how much this modality can make a difference, even when it comes to differentiating yourself from the competition. In today’s article, we will talk more about the advantages of using SMS Marketing in your strategy. Keep reading!
Instant communication as the main benefit of SMS Marketing
Instant communication as the main benefit of SMS Marketing In addition to reaching a good part of the target audience, SMS Marketing facilitates the delivery of the message in a way that almost no other platform can achieve. With the potential to become one of the main communication channels between companies and people, SMS is instant and its fast delivery gains many more appeals with the short and objective messages it operates, since it only allows text messages.
Companies can therefore get ahead of the game by ensuring immediate notifications to communicate promotions, exclusive discounts, flash offers, as well as urgent information that increases the opening and viewing rate, since, as it is a native smartphone message, it appears in the notification bar without the need for internet or an installed application.
Opening rate even more advantageous
The opening of messages, in fact, is what has led many companies to consider SMS Marketing as an advantageous channel to impact their base: according to the Slick check out more info here aboutText site, SMS message opening rates are around 98%. That is, if the company wants to impact practically all customers with messages that send promotional links, discount coupons or news about specific seasonal campaigns, this is the channel!
To reinforce this advantage, the Tech Savy site highlights that SMS coupons are the most used by bw lists consumers, compared to any other type of coupon. Therefore, a good strategy to reach more people and increase conversion rates must certainly.
