You may have heard the term PR, but do you know what it means? Do you know all the elements that make up effective PR?
If you’ve ever wondered, “What does PR stand for?” then this post is for you. We’ll explain that PR acronym and walk you through the top five features of a convincing PR.
What does PR stand for?
PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and the news media.
The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media promotion. PR allows you to build strong relationships with your clients and customers.
There are five key components of public relations that should work together to build and improve a company’s reputation.
Media Relations
As the name implies, media relations refers to the way you brazil whatsapp number data to ensure positive coverage of your company and share exciting updates with your customers.
There are three types of media:
- Paid Media
- Another word for paid media is advertising. This is any promotional item you purchase. It could be a TV commercial, a billboard, or a sponsored article in a business magazine.
You have complete control over any paid media because you purchased it.
When you buy space on a billboard, you decide what goes on it. The same is true for TV ads. You pay for airtime, so you decide the content.
Media
What does PR stand to any channel that you and your company own. Your website is a perfect example of owned media. It belongs to your company, and you can publish whatever content you want.
Your social media channels are also considered owned media. You can impact on share visual content whatever you want on Facebook, Instagram, and Twitter.
Earned Media
Earned media refers to “traditional” news media. Examples of earned media include newspapers, television news, magazines, and digital publications.
You don’t have to pay for news coverage. You can earn money material data activities, product launches, events, and updates. Earned media is harder to get because it’s up to the reporter or editor to decide if you’re doing something newsworthy.
The most common way to reach out to journalists is through a press release. This is a one or two page document that highlights something new or different your company is doing.
What does PR stand guarantee timely news coverage. Journalists receive hundreds of press releases every week, so you need to make sure your story stands out.
There are some very common mistakes companies make when creating press releases. You can avoid them by making sure your press release includes the following information:
- Event details – who, what, where, when and why
- Clear messaging, avoiding industry jargon, spelling errors and grammatical errors
- A brief description of why the information in this release is newsworthy and relevant
It takes a skilled, experienced PR strategist to craft an effective press release. You have to explain why the information is interesting to people outside your company.
