The numbers are clear and show how the growth of the streaming platform par excellence is unstoppable. The number of active users and their daily consumption is increasing, as is the number of
Despite representing a smaller community compared to other social networks , Twitch is characterized by having a loyal audience with a high level of activity.
But the gamers’ platform is evolving and, while traditionally most of its broadcasts were covered by video games, other themes such as sports, gastronomy, art or travel are being incorporated .
The platform is working to find more diverse content creators who offer alternative themes, with the aim of attracting a greater number of brands.
In an effort to control the most controversial content, the platform has introduced the figure of “ moderators .” The goal: to present “ideal” content as a lifestyle streamer platform, which convinces brands to be present on it.
Market opportunities
Low advertising saturation .
Unlike other social networks, which support a high presence of advertisers, there are still few brands that advertise on Twitch . Although it is increasing, today users tolerate the presence of advertising well and do not experience rejection.
Young audience.
Almost 75% of active users are between 16 and 34 years old , so advertising on the platform represents a good strategy aimed at a young audience.
Good showcase for interaction .
The video format has a huge power of attraction. Streamers can promote brands and comment on products or services and, most interestingly, answer questions from the audience live. An excellent opportunity for influencer marketing.
Access to a global market
The platform brings together taiwan phone number data gamers from all over the world , bringing together users from over 230 countries. So it represents a great showcase for displaying products and services internationally.
Types of advertising on Twitch
And you may be wondering, how to advertise on Twitch? We review the main formats.
The platform offers a great opportunity for influencer marketing . In this advertising format, streamers will comment on and showcase products develop an effective se0 content marketing strategy during their live streams , even organizing giveaways and other types of collaborations.
This involves the insertion of discreet and aleart news well-targeted ads on Twitch before, during, or after the content creators’ broadcast . This modality is limited to affiliates or partners, which the platform identifies based on the number of days and hours of broadcasting, as well as the number of followers they have.
This custom ad option is only available in certain countries and for large companies with very high budgets.
The American video game company partnered with streamer RoryPlays to promote its video game “ The Sims 4: Cats & Dogs ” in a 2-hour live stream during which he tested the game while interacting with the audience. Achieving a very positive perception of the brand from the streamer’s followers.
