Nurturing relationships with prospects is a process that ensures you consistently establish and maintain a good relationship with your prospects throughout all stages of the buying process. Automation bulk mail masters can help you a lot in this area too. It allows you to create so-called drip campaigns ; these are a series of emails, sent periodically , with the aim of ensuring that prospects who are not yet ready to purchase or order continue to move in the right direction.
10 Examples of the Best B2B Email Marketing
Welcome messages are almost mandatory these days – not only because recipients expect them, but also because they have an extremely high open rate. So if you want to make sure recipients read your content, include them in your welcome message.
The nDash brand has done the same, including information about next steps and instructions on what to expect how ai is advancing digital marketing strategies for hotels in the welcome message.
We have already emphasized several times how important thank you messages are – people like to feel appreciated, so it is important to thank them every time the opportunity arises.
The same goes for B2B customers. Keep in mind that behind the company there is always a person you are communicating with who will appreciate your gratitude, so include thank you messages in your B2B marketing.
#3: Uber
Customers love to receive messages about new products or services – after all, they signed up to your newsletter to hear about the latest from your brand.
When Uber Brand introduced innovations that would improve the experience of B2B users, it sent an attractive message, thus attracting the attention of customers and convincing them to place an order.
#4: Justuno
If you can make your customers’ work as easy as possible, they will be extremely grateful and will certainly appreciate your efforts. This is true for B2C, but in the B2B world it is even more important, since your customers are short on time and therefore need an immediate solution.
The Justuno brand, during the revamp of their website, decided to offer their customers user manuals that they can download to their computers. This has definitely made their customers’ work easier, saved them time, and demonstrated how important the user experience is to the brand.
#5: Avocado
If your company offers a trial period to new customers, it would be a great idea to send recipients an email when the period expires. In this message, you can inform them that the trial period has expired and that it is time to subscribe.
As an additional motivation, you can specify that the transition is very simple, as, for example, the company Avocode did – all the information and work done so far will be archived, so customers will simply have to renew the subscription.
#6: Help Scou
People like brands that express love towards their customers, which is why you should do it regularly too. A great example is the message from Help Scout.
The brand sent its subscribers a message with useful information, also offering contacts where they can get further help if needed.
#7: Subsplash
Businesses are also always looking for good deals, discounted prices and special promotions, so you should always include them in your messages.
The brand subsplash did the same, sending its B2B customers an effective yet short and concise email informing them of a special offer.
It often happens that company representatives sign up for your newsletters and then do nothing more – they receive cg leads your messages, but they do not interact with your brand and do not purchase your products or services.
To activate this type of recipients, you can use messages, such as the one from the Asana brand. It is used to activate B2B users who signed up to receive messages, but then disappeared.
more points.
