When someone mentions a certain destination, its condition is immediately clear. Destination branding is actually a development of city branding , which is focused on one location or destination according to its own characteristics. Given that each place has its own uniqueness. The principle of branding itself is to try to create a positive image, build trust, and provide the best service to tourists. To develop it, cooperation from various parties is needed, from managers to the community.
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Why You Need to Do Destination Branding
Indonesia is famous for its wealth, both in nature and culture. Even in one region, there are several interesting diversities to explore. This condition makes Indonesia have a variety of tourism potential. However, when trying to look back, Indonesia is only identical to a handful of places, such as Bali, Raja Ampat, Yogyakarta, Bandung, and several other popular places. In fact, in several regions there are also other interesting tourist attractions. Of course, it raises the question why other areas are not as famous as Bandung or Bali? One answer is the lack of public understanding of the tourist area, especially its unique and interesting side.
When looking at the success of
Yogyakarta with Malioboro, it will be seen that all its components are very suitable for young people. Starting from culinary, shopping places, hangouts, and various other facilities. Supported by social media. Likewise with Malang, before the how to build phone number list pandemic it was famous for its colorful villages. Changing the image of the village that seemed crowded, dirty, into a clean, bright, and colorful place, managed to attract the attention of tourists. Building uniqueness and strengthening it through various communication media can build a positive image of a destination. Try it without the introduction of this uniqueness, Malang might not be glanced at by tourists.
Benefits of Destination Branding for Indonesian Tourism
Through the need for branding, it shows that public awareness of a destination is very much determined by the image that is built. In addition to being better known, it turns out that branding also has other benefits.
When talking about Bandung and Batu, there is actually no difference in terms of geographical conditions, because both are mountainous areas. Bandung is more popular with its natural nuances while Batu with its various flowers and rides. Through branding planning, although it seems to have the same characteristics, it can be a differentiator. This difference will tickle the curiosity of tourists to try visiting the tourist area.
2. Embedded Image in Tourists
The better the depiction of the area, the better the image in the minds of consumers. Especially if supported by services in accordance with its Топ 12 B2B уебсайта в САЩ 2024 г marketing. Of course, the experience of traveling will continue to be remembered and left a lasting impression as a pleasant experience. For example, Yogyakarta offers destinations for young people. Starting from its entertainment, shopping places, culinary, to its prices are very suitable for young people. Therefore, the understanding that Yogya = young people continues to be built.
Good experiences certainly want to be buy lead repeated, especially if they can give a good impression. Likewise when visiting a tourist area, it will certainly always be visited again when there is time and opportunity.
4. Increase the attractiveness of the destination
Continuous introduction, utilizing social media or influencers, showing testimonials, and supported by various infrastructure, of course, makes people more curious. As a result, its appeal will be even greater. One of the sectors affected by the prolonged pandemic is the tourism sector. The decrease in visitors to implement health protocols has hit this sector. However, by striving for destination branding, there is an opportunity to rise again.
Also Read: Culture Branding, Here’s the Definition, Types, and Benefits
That’s the explanation of the destination branding levels that you can use. Want to market your product digitally? Contact Dreambox! We are ready to help.
