Back to index How to do a branding operation? It’s easy to think of branding as just about visual design, which is a common concept, but there’s much more to it than just visual design . Branding encompasses all those methodologies useful for defining the image of your company, exactly as you want it to be perceiv Therefore by your public. This means that your brand is ti Therefore much more to your customers’ perception of your company than just the visual representation of your brand.
The list of elements that influence
Branding is very extensive: Color tones Web design Product user experience Blog and email content Company culture Customer Support Experience Etc… On the surface, it might seem that when one company does something whatsapp data innovative, other companies imm Therefore iately start copying it. However, this is not quite the case. If you look closely, all SaaS companies are different in one way or another, even if they have some things in common .
Let’s see what are the elements that
Characterize the differentiation between B2B SaaS companies . 1. Adopt a bold visual identity Today B2B software is very attractive, colorful, with osobno brendiranje graphics specifically design Therefore to capture the attention of those who interface with the platform . Take messaging and telecommunications platform Intercom, for example: this company has been actively involv Therefore in branding and design for a few years now, especially since it launch Therefore the Intercom Branding Studio .
Its in-house team appears to have a lot of creative fre
Therefore om , which offers a deep overall experience of the Intercom brand and contributes to a wide range of projects, from product aol email list design to eBooks and any print design. Another example, as we have already seen, is Dropbox, an interesting case study of a company with a large number of both B2C and B2B customers, which contributes to influencing branding in the B2B world.
