Customer acquisition cost in your digital marketing strategy
How much do you have to spend to acquire a new customer? Customer acquisition cost represents the average investment made to […]
Digital Marketing
Digital Marketing
Digital Marketing
AIDA Model Should we also apply it to email marketing campaigns?
Attention, Interest, Desire and Action are the initials of AIDA and represent the four states that a person goes through from the moment they
Digital Marketing
Advertising on Twitch: What you need to know
The numbers are clear and show how the growth of the streaming platform par excellence is unstoppable. The number of active users and their
Digital Marketing
Amazon Affiliates Plugin in WordPress
Before we dive into the variety of Amazon Affiliate plugins that exist for WordPress, let’s review what it means to be an
Digital Marketing
5 Best Practices for Creating Engaging Videos
1. Identify your goals Without a goal, your whoop video will quickly reduce to a lot of noise. While your
Digital Marketing
Develop an effective SEO content marketing strategy
SEO is vital to the ultimate success of your company. Much of the success comes from creating and implementing an
Digital Marketing
About 60% of consumers are willing to be tracked
Apple has delayed one of iOS 14’s most controversial new privacy features: opt-in consent for consumers to opt in to
Digital Marketing
A Quick Guide to Online Optimization for Newbies
A Quick Guide As businesses have begun to shift to serving customers primarily online, and the number of customers in
Digital Marketing
Visual content makes an impact on content marketing
When we think of the content that grabs our attention the most, it’s visuals. It’s engaging, appealing, informative, and can
Digital Marketing
Strategies for building external links to enhance SEO
Building a solid backlink profile for any online business doesn’t need to be difficult, and it certainly doesn’t need to
Digital Marketing
3 benefits of doing a competitive analysis
The process of conducting a competitive analysis has never been more important. This year has seen a dramatic change in
Digital Marketing
What does PR stand for?
You may have heard the term PR, but do you know what it means? Do you know all the elements