It’s interesting to watch the feud in Hollywood. Some of the highest paid people in the world (actors) are fighting with the other highest paid people in the world (corporate executives) over who should have more. The backdrop for the strike is the dawn of generative AI, which will soon […]
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In today’s digital world, where e-commerce competition is growing, your company should effectively stand out from the rest. One of the effective tools that allows you to achieve this goal is local positioning. See what it is and when it is worth taking an interest in it. What is local […]
With the current competition for talent, more and more companies are focusing on developing their employer brand, and startups are particularly active in this area. Employer branding, or building an employer brand, is becoming a key element telegram marketing of recruitment strategy. What does employer branding for startups look like […]
Today we are taking another look at Klarna’s marketing activities, and not because I find the “buy now, pay later” model particularly fascinating. What is interesting here is the kind of testing ground for AI activities within a living business that has been created at this company. Klarna’s CEO, through […]
Teleshopping is back. It’s true that we consume it on a small screen, and the “person” presenting the products is an AI avatar, but it’s still teleshopping. Of course, the avatar is not perfect and there is a certain artificiality to it, but will it bother anyone? Doesn’t Tony Robbins […]
Marketing without colors does not exist. Colors are a key component of visual identification and promotional activities. We explain why they are so important and how they affect recipients. “Any customer can buy a car in any color they want, as long as it’s black” – this is probably the […]
