The research consolidation stage is the time to observe patterns and organize relevant insights so that they can be consumed and help guide the development of the solution. In analysis and synthesis, we prioritize findings and learnings, share stories, and create a coherent summary of what was learned. This step […]
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User-centric product development is essential to creating solutions that truly meet the needs of the target audience. To achieve this, personas help align the UX team with business needs and direct development efforts to solve real problems. In this article, you will understand the importance of personas and protopersonas in […]
The Business Model Canvas tool , created by Alexander Osterwalder, defines and communicates business models in a clear and visual way. The Lean Canvas tool , created by Ash Maurya , is a derivative of the Business Model Canvas, focused on startups and companies that are just starting out, dividing […]
