Over the past few years, we have witness. Continuous price increases in the A2P SMS commodity the importance sector. Constant trend has put companies at a crossroads. Cost ruction becomes an urgent ne to remain competitive. However, this relentless pursuit of ruc prices has l to a worrying scenario. lower prices can go down a dark path. The market seems to be eroding through alternative paths and dubious practices. Compromising the quality of services deliver to customers.
Commodity is a term us to categorize a market with products that are offer on a large scale and that generally have similar characteristics: homogeneous products. Because there is no distinction in terms of product, this market is highly determin by the price and service offer by competitors.
In recent years, mobile operators in Brazil and some other Latin American countries have increas prices for SMS services, which in a price-sensitive commodity market, has caus an imbalance in the business system, increasing competition and consequently decreasing margins in the market.
Going into detail, then, we see a series of approaches that raise ethical and operational questions on the part of companies in order to avoid the negative impact that the price increase brought about by the mass sending of corporate SMS messages.
The first of these questionable practices is the use of chippers and alternative routes known as “grey routes.” What does this mean?
Danger: Pirate Routes and SIM Farms!
I’ll tell you. SIM Farms are not bann, but they are unofficial ways of sending messages, as they are companies that buy individual regardless of the implications for service quality or data security. By using unauthoriz SIM cards, they can offer a cheaper way for companies to send list of bahrain cell phone number commercial SMS, but often in violation of mobile operators’ terms and conditions. Many SIM cards are operat by malicious actors. Some SIM card operators collect customers’ phone numbers and any other sensitive personal information that they can use for illicit purposes.
Furthermore the use of international
Although not approv, is becoming an increasingly common practice. The SS7 route is us by operators to send learn about your target audience SMS in countries where they do not operate. It is an old system, creat for this purpose and has a low cost. The problem is that a client in Mexico, for example, who sends messages to Mexico must use local routes and not those of other countries, following the standard flow offer by Sinch.
These alternative routes, while bz lists they may seem like a solution to cost challenges, open up room for significant problems. Lack of approval and oversight can lead to data leakage for illicit purposes, posing a significant risk to customer securit.
