Competition in a business is certainly unavoidable. This Co- brand collaboration does not always requires you to always release interesting products or services, so as not to lose competitiveness. However, if you want something fresher, just try a new way such as co-branding collaboration .
Also read: 9 Unique Collaboration Products Between Fast Food and Fashion Brands
Co-branding is a concept used to increase products or services through collaboration. You can collaborate with anyone, or any company, as europe cell phone number list long as the results are satisfactory. Well, if you are still confused about who you want to collaborate with, just look at the examples below and use them as references.
List of Examples of Co-Branding Collaborations
There are many companies that do branding through collaboration, ranging from food, cosmetics, household appliances, electronic goods and others. Here are some examples of very successful co-branding collaborations:
Samsung X BTS
The collaboration that is currently hot and surely K-Pop fans already know about it. Yes, that’s right, the collaboration between Samsung and BTS that Топ 12 B2B уебсайта в САЩ 2024 г presents an elegant smartphone with high-end specifications. The Samsung Galaxy S20 BTS is one of the results of such an amazing collaboration and can be categorized as a successful collaboration.
Garuda X Rans
Not only in South Korea, the results of successful branding collaborations are also in Indonesia. The collaboration between Garuda Airlines and Rans Entertainment is also touted as a phenomenal and successful co-branding . Of course, this is very beneficial for both parties, because Garuda and Rans already have a name that has skyrocketed in Indonesia.
Indomaret X Various Banks
Moving on to other areas, you must be familiar with one of the popular mini supermarkets, namely Indomaret. It turns out that without the public usa phone list realizing it, this mini supermarket collaborates with various banks, from state-owned banks to private banks.
This refers to the payment business, so users are not required to come to the bank or ATM to make transactions, because they can pay at Indomaret.
Cosmetic Products X Influencer
Next is a collaboration that is often done, namely cosmetic products with beauty influencers. This is very popular in Indonesia, considering that there are quite a lot of cosmetic companies trying their luck here.
One of the successful collaboration results is “The Needs” a multifunctional pallet from the Focallure brand created with Tasya Farasya. This product has successfully dominated the cosmetics market, and made the Focallure brand even more well-known in Indonesia.
Oreo X Supreme
The booming and viral collaboration came from a food product, namely Oreo. If Oreo used to only be black, now there is a red Oreo from a collaboration with Supreme.
Both companies produce super limited edition products, with exorbitant prices. This is understandable, because Supreme is a very popular high-end brand.
Chitato X Indomie Goreng
Before Oreo Supreme rose to fame, Chitato X Indomie Goreng had already dominated the snack market. The collaboration between these two opposing food companies can be said to be a success, because it can attract consumers from various circles. More precisely, it is able to arouse the curiosity of consumers, because of the taste of Indomie Goreng in Chitato.
Well, those are some examples of co-branding collaborations from several fields. You can also do it for your company. If you have no choice, you can try collaborating with public figures, or influencers who already have high traffic visits. By doing this collaboration, it is guaranteed that your company’s products or services will be better known to the public and of course will sell better.
Also read: The Influence of Perceived Quality on Brand Loyalty
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