The home, decoration and DIY sectors are very competitive and consumer habits have changed. Nowadays, before choosing a craftsman or a DIY store, potential customers make a comparison on the internet. As a result, having a website has become essential to attract your target audience. However, this objective can only be achieved through relevant and attractive content for prospects.
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Whether you are a DIY store, a home blog or even a specialized craftsman, here is how to boost your content marketing!
1) Carry out competitive monitoring
If you want to succeed in your content marketing strategy, the first thing to do is to study the competition . This will allow you to be aware of what is happening in your sector and thus avoid being overtaken by your competitors.
Therefore, follow competing blogs, craftsmen or DIY stores on social networks and take a look at their sites to analyze and exploit the information you find. You will thus be able to develop a competitive and productive content marketing strategy.
2) Add value to your website
Once you have your content marketing attract thousands of customers with effective advertising strategy defined, produce content that is tailored to the needs of your target audience. Turn your blog into a real lead machine where advice and news articles flow in abundance. This is the most effective way to become a reference in the home and DIY sector.
Here are some examples of content marketing:
For craftsmen in the building industry:
- Write blog posts about new techniques in the sector, state-funded aid, new legislation in force, etc.
- Publish tutorials to do simple jobs
- Write advice for applying for a building permit, making a prior declaration of works, etc.
For DIY stores
- Write DIY tutorials
- Offer advice on buying equipment at low prices…
A well-crafted content marketing beb directory strategy not only informs your prospects, but also establishes your expertise in the home, decor and DIY sector.
Another point not to be overlooked: do not skimp on quality visuals . Tell yourself that videos, images and infographics play a significant role in the conversion of your visitors.
Finally, remember to insert a CTA (Call-To-Action) in each of your pages, articles or product sheets, because the ultimate goal is to get the visitor to use your services (or buy your product).
