Making a competitive analysis is important. This way you discover which strategy competitors use. In addition, you gain insight into their strengths and weaknesses. You can respond to this with your marketing strategy. It is also a useful analysis to gain a competitive advantage. Of course, as a company you want to have a distinctive ability. To do this, you first need to do research. With the competitive analysis you can, among other things:
Creating a distinctive feature
Discover opportunities in your industry
Identify pricing strategies
Sharpening marketing strategy
By regularly making such an analysis, you can quickly respond to changes in the market. This is of course important for writing a marketing plan , business plan and thesis.
Strategic marketing plan example
With the competitive analysis you map out competitors. This way you know what is happening in the market and what your competitors are india whatsapp number data doing. You also discover whether you have a distinctive ability. Something that the competition does not do and why customers should buy from you. You put the findings in a marketing plan or business plan, for example.
Prices
Marketing activities
Target audience
The goal is to ultimately sharpen your (marketing) strategy. In addition, you can quickly respond to opportunities in the market. The competitor analysis is part of the ABCD analysis . With this you map the external environment of the company. Also called ‘ external analysis ‘.
Competitive analysis
Components of a Competitive Analysis
Want to make a competitor analysis yourself?
Then we recommend downloading this strategic marketing plan example from Основни стратегии и най-добри практики Marketingscriptie.nl. Students, marketers and entrepreneurs use this template to make a competitor analysis. You will also find Porter’s Five Forces Model in the template . With this analysis, you can cz lists map out the industry even better. Including the power of buyers, suppliers and indirect competitors. In short, all ‘external factors’ that influence your company.
