In the early days of search engines. Google couldn’t recognize more complex queries. If you wanted to find out what to feed your dog. you would probably simply search for “dog food” or “dog food near me.”
Today? You’re more likely to search for something like: “What is the best natural food for my Alaskan Malamute?” Google will not only understand what you’re looking for. but also provide you with a relevant result for that query.
As Google’s algorithm has become more sophisticated
and better at understanding complex queries. the way we search has changed. Today. we expect highly relevant results for any query that comes to mind.
For SEOs and marketers. creating multiple pages targeting slight variations of the same keyword is an outdated tactic. You don’t need to create a page for “dog food” and another for “dog food” because the search intent is the same.
However. if a related keyword has phone number library high search volume and returns different results than your primary keyword. then it deserves its own page. In most cases. however. Google understands that people who use similar. but not exactly the same. words are actually searching for the same thing.
How to tell if a keyword variation needs its own page? Search for it and see if the results are unique.
Using ambiguous keyword and domain data
SEO is an extremely competitive field these days. Gone are the days when you could just write an article focused on any keyword. add a few internal links. and get to the first page of search results. More businesses and marketers are investing more than ever in this channel. so without a data-driven strategy. it will be difficult to get traffic from search engines.
To succeed. you need to delve into the the task of creating a long detailed data. At a minimum. this means understanding the monthly search volume and difficulty of the keywords (aka “competition”) you’re targeting.
Buying links
This is a bit more complicated. If you’ve ever embarked on a backlink building campaign. you know that getting links through outreach is challenging and the success rate is relatively low. Buying guest posts and backlinks from vendors is a burkina faso business directory lot easier. Plus. buying links is not strictly against Google’s rules. However. Google recommends that you label such links properly.
However. we generally credibility. Instead. we recommend building links naturally – creating quality content that’s worth linking to and promoting it on relevant sites.