From the editors. We closed the Russian version on the Academy website, but Google did not thank us for it. Therefore, the decision is really based on business and logic. And regarding text proofreading services, we recommend reading the article “ How to check text for errors: a complete checklist for proofreading and editing ”.
What the experts say
We asked our experts just three questions:
- Share your most interesting germany telegram data SEO experiment of 2023.
- What are the main trends in SEO 2024?
- Will there be any radical changes in the work of SEO specialists in 2024?
Sergey Koksharov, independent SEO expert, author of the blog
1. It’s hard to talk about experiments. I’ll talk about observations. The most interesting thing was to observe how the generated content behaved in the search results.
And there are many different cases here. Sometimes pages with generated content rank very well and give search traffic, sometimes they are not indexed at all. There was also a case when articles initially entered the search and gave very good traffic, but after another Google update the traffic disappeared.
I think it depends on the niche and type of content. But, all cases where the generated content was edited by a ws database human ranked well.
2. The main trends in SEO now are:
- Reduction in organic clicks.
- Generative rendering and optimization for Answers Engines.
- More AI integrations into the work of SEO specialists.
- Creating quality content.
- Content authorship from real people.
- EEAT focus.
- Promote videos and use different search verticals to get traffic.
3. What awaits optimizers in 2024:
- Active use of AI assistants (ChatGPT, Bard, Bing Chat).
Even more generated and recycled content.
For analytics and data visualization.
To search for ideas.
- These will be the main tools, along with Ahrefs, Serpstat, and others.
- Without knowledge of ChatGPT, they will not hire you.
- Using other AI products to create non-text content.
- The growing importance of content quality.
- Automate SEO tasks using AI assistants.
- Searching and implementing ideas on how to influence the results of ChatGPT/Bard answers, where the desired brand should appear (Answers Engine Optimization)
- Google’s generative output and subsequent decline in organic CTR, greater personalization of results for search users.
- More use of AI in Google importance of its correct implementation algorithms (for content and link analysis).
- Promotion of sites in different verticals and blocks to increase traffic.
- Even greater interest in video content.
- AI recommendations on websites to improve CRO and user experience.
